Marketing Coordinator

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and execute our marketing strategy. The role requires a blend of strategic thinking and hands-on execution to strengthen our brand presence, drive lead generation, and support business growth across digital and offline channels.

Key Responsibilities

• Strategy & Planning
• Develop and implement comprehensive marketing plans aligned with company goals.
• Conduct market research to identify customer trends, competitor activities, and opportunities for growth.
• Define and monitor key marketing KPIs (leads, engagement, ROI).
• Brand & Communication
• Build and maintain a strong brand identity across all platforms (digital, print, events).
• Craft compelling content for social media, blogs, website, and PR campaigns.
• Ensure consistent messaging in line with the company’s vision and tagline ("Preserving the Planet").
• Digital Marketing
• Oversee SEO, SEM, social media, email campaigns, and paid advertising.
• Manage lead-generation campaigns through Meta Ads, Google Ads, LinkedIn, and WhatsApp.
• Analyze campaign performance and optimize strategies for higher ROI.
• Sales Support
• Design marketing collaterals (brochures, presentations, case studies).
• Develop customer acquisition and retention campaigns.
• Collaborate with the sales team to generate quality leads and support conversion.
• Events & Partnerships
• Plan and execute participation in trade shows, industry conferences, and awards.
• Build relationships with media, partners, and channel collaborators.
• Community engagement initiatives to enhance goodwill.
• Team & Budget Management
• Lead and mentor a small team of executives/freelancers.
• Manage the marketing budget effectively to maximize impact.
• Liaise with external vendors (designers, agencies, PR firms).

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 2+ years of experience in marketing (preferably in solar/renewable energy, FMCG, or tech).
• Strong knowledge of digital marketing tools (Google Ads, Meta Business Suite, LinkedIn Ads).
• Excellent communication, storytelling, and presentation skills.
• Ability to manage multiple projects and deliver under deadlines.
• Creative mindset with a data-driven approach.

What We Offer

• Opportunity to shape the marketing vision of a fast-growing renewable energy company.
• Exposure to high-impact projects in the clean energy sector.
• A collaborative and innovative work environment.
• Competitive salary with performance-linked incentives.

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,010.29 per month

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person