Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive engagement, and support sales objectives. This role requires a blend of creativity and analytical skills, with a strong focus on digital marketing, content creation, and multichannel campaigns.

Responsibilities

• Develop and implement SEO strategies to improve website visibility and organic search rankings.
• Manage social media marketing efforts across various platforms to engage audiences and promote brand messaging.
• Coordinate multichannel marketing campaigns that align with business goals, including email marketing, print advertising, and digital advertising.
• Utilize Adobe Creative Suite to create compelling visual content for various marketing initiatives.
• Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
• Oversee content marketing efforts by producing high-quality copy for blogs, social media posts, and promotional materials.
• Implement B2B marketing strategies to target business clients effectively.
• Utilize marketing automation tools to streamline processes and enhance campaign performance.
• Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.
• Collaborate with sales teams to support advertising sales initiatives and product management efforts.
• Manage budgets for marketing campaigns while ensuring efficient allocation of resources.

Requirements

• Proven experience in digital marketing, content marketing, or related fields.
• Strong understanding of SEO principles and best practices.
• Proficiency in social media marketing strategies across platforms such as Facebook Advertising.
• Familiarity with e-commerce platforms and performance marketing techniques.
• Experience with WordPress for website management and content updates.
• Basic knowledge of HTML for email campaigns and website updates is preferred.
• Excellent research skills with the ability to analyze data effectively.
• Strong copywriting skills with a creative flair for engaging content creation.
• Familiarity with Google AdWords for managing paid search campaigns is a plus.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously. Join us in this exciting opportunity to contribute to our growing brand through innovative marketing strategies!

Job Type: Full-time

Pay: $25.00 - $50.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person