Marketing Coordinator

Hours: Full time (approx. 8:30 a.m. to 5 p.m.)

Reports to: CEO

Location: Preference given to candidates in Eugene, Oregon

Compensation: Salary (based on full time) of $52,000 – $60,000 based on experience. LFM pays hourly for most positions, so all overtime is paid accordingly.

Local Food Marketplace plays a pivotal role for the local food community – we are widely considered the market leader in this space. We have a reputation for strong customer service and it is critical that all team members approach their work at LFM such that customer’s experience this ethos when reacting with us or in content that we produce. Because we serve a seasonal business, you should expect some variability in the pace, type of work, and tasks throughout the year. The late winter and spring are typically the most demanding parts of the year in conferences and timely marketing projects. Summer and early fall are a great time to focus on content for the coming season, or to improve systems and processes. Success in this role requires a high level of attention to detail as well as strong conceptual understanding of the key job tasks.

The Marketing Coordinator works with the CEO and Director of Sales and Customer Success to help develop the marketing strategy and create a marketing plan. Most of the execution of the marketing plan is coordinated and executed by the Marketing Coordinator. Major content items, along with the overall schedule will be managed in Asana so that all members can see what tasks are required and what support is needed.

The position spans various disciplines of marketing. The disciplines below are in relative order of importance:

• Email marketing (using CRM)
• Content development, including blog posts and downloadable materials
• Presentations (slide decks and material prep)
• Website updates (WordPress) and SEO (Semrush)
• CRM maintenance, ensuring that contact and activity data is captured fully and accurately.
• Webinars (slide decks, Zoom setup, and marketing)
• Metrics (tracking key metrics for reporting)
• Social media maintenance
• Paid search and advertisements
• Tradeshow prep (booth design, merchandise. etc.

JOB RESPONSIBILITIES

Marketing and Communications (90%)

• Create, manage, and execute marketing schedule with input from sales and product teams.
• Develop and distribute content for email marketing, social media, website, and ads.
• Requires interviewing customers and other stakeholders.
• Actively scan the horizon (in meetings, on social media, etc.) for customer quotes, stories, and content.
• Create content for webinars and other presentations (for conferences, customer webinars, etc.).
• Reach out to partner organizations to encourage/request that they share key marketing materials.
• Analyze results of marketing campaigns and content pieces to continually refine and improve effectiveness of future efforts.
• Maintain company social media accounts (nstagram, Facebook, and LinkedIn). Use social media to engage existing customers, potential customers, and industry partners.
• Set up and maintain ads on Meta, Google, etc., working with outside consultants as needed. Evaluate ad results.
• Maintain and develop content on our corporate website. Work with outside consultants for any complex coding or updates as needed.
• Present monthly marketing reports on key metrics: pipeline report, marketing analytics, website analytics, webinars, campaigns, and ads.
• Maintain and organize content on shared folders and systems for easy retrieval.
• Maintain SOPs of key processes and tasks.

Database Marketing (10%)

• Maintain an accurate customer and prospect database.
• Understand & document the various ways contacts get added to the database.
• Work across entire LFM team to ensure understanding of how their activities contribute to the database so that it is accurate and complete.
• Understand & document marketing automations.
• Analyze the automations in place and make adjustments as needed.

QUALIFICATIONS

• Experience with email marketing and digital marketing, ideally for a B2B company.
• Experience with CRM and marketing platforms.

HOW TO APPLY
To apply for this position, send your cover letter and resume to info(at)localfoodmarketplace.com with the subject line “ATTN: Amy McCann, Marketing Coordinator Application” by October 6th, 2025.

Hiring Timeline: We will contact candidates for interviews starting the week of October 6th.

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Work Location: In person