Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in executing marketing strategies across various channels, enhancing our brand presence, and driving engagement. This position requires a blend of creativity and analytical skills to effectively support our marketing initiatives and contribute to our overall business goals.

Duties

• Develop and implement multichannel marketing campaigns, including digital marketing, email marketing, and print advertising.
• Conduct SEO research and optimize content for search engines to improve organic traffic.
• Manage social media marketing efforts across platforms, including Facebook Advertising, to increase brand awareness and engagement.
• Collaborate with the sales team to align marketing strategies with sales objectives and support advertising sales initiatives.
• Utilize Adobe Creative Suite to create visually appealing marketing materials and content for various platforms.
• Monitor and analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Assist in budgeting for marketing projects and managing resources effectively.
• Support e-commerce initiatives by optimizing product listings and enhancing the online shopping experience.
• Engage in content marketing efforts by writing compelling copy that resonates with target audiences.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.

Requirements

• Proven experience in marketing, preferably in a B2B environment.
• Strong understanding of digital marketing principles, including performance marketing, SEO, and content marketing.
• Proficiency in using WordPress for website management and updates.
• Familiarity with HTML for basic website edits is a plus.
• Experience with marketing automation tools to streamline campaigns and improve efficiency.
• Excellent copywriting skills with the ability to craft engaging content for diverse audiences.
• Knowledge of advertising platforms such as Google AdWords is beneficial.
• Strong analytical skills with experience in interpreting data to drive decision-making.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• A proactive approach to problem-solving with strong research capabilities. Join us as we strive to elevate our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $45,574.20 - $54,885.06 per year

Benefits:

• Flexible schedule

Work Location: Remote