Marketing Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in developing and executing marketing strategies that enhance our brand presence and drive engagement across various channels. This position requires a blend of creativity, analytical skills, and a passion for digital marketing. The Marketing Coordinator will work closely with cross-functional teams to support our marketing initiatives and contribute to the overall success of our campaigns.

Duties

• Develop and implement multichannel marketing strategies, including SEO, social media marketing, email marketing, and content marketing.
• Manage advertising sales efforts across various platforms, including print advertising and digital channels such as Google AdWords and Facebook Advertising.
• Utilize Adobe Creative Suite to create compelling visual content that aligns with our brand messaging.
• Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
• Collaborate with the sales team to support B2B marketing initiatives and enhance lead generation efforts.
• Oversee the management of our website using WordPress, ensuring content is up-to-date and optimized for search engines.
• Analyze campaign performance using tools like Google Analytics to track metrics and report on effectiveness.
• Assist in budgeting for marketing projects and monitor expenditures to ensure alignment with financial goals.
• Support product management by coordinating promotional activities and product launches.
• Create engaging copy for various platforms, ensuring consistency in messaging across all channels.

Requirements

• Proven experience in digital marketing, including SEO, performance marketing, and e-commerce strategies.
• Proficiency in Adobe Creative Suite for design purposes.
• Familiarity with marketing automation tools and analytics platforms.
• Strong understanding of content marketing principles and copywriting skills.
• Experience with HTML is a plus for website management tasks.
• Excellent research skills with the ability to analyze data effectively.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional communication skills, both written and verbal.
• A proactive attitude towards learning new marketing trends and technologies. Join us as we strive to elevate our brand through innovative marketing strategies!

Job Types: Full-time, Part-time

Pay: $50,639.63 - $60,985.36 per year

Work Location: In person