Marketing Coordinator

Job Summary
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive the execution of innovative marketing campaigns across multiple channels, enhance brand visibility, and support sales growth through strategic digital and traditional marketing initiatives. Your proactive approach and creative mindset will help us connect with our target audiences effectively, ensuring our brand remains vibrant and competitive in a fast-paced marketplace. This paid position offers a fantastic opportunity to develop your marketing expertise while contributing to impactful projects that reach diverse audiences.

Responsibilities

• Develop, implement, and manage multichannel marketing campaigns that include digital advertising, social media marketing, email marketing, print advertising, and content marketing strategies.
• Optimize website content for SEO (Search Engine Optimization) to improve organic search rankings and increase online visibility.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and Twitter by creating engaging content, scheduling posts, and analyzing performance metrics.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads, and enhance customer engagement.
• Conduct market research to identify trends, analyze competitors, and gather insights that inform strategic planning.
• Collaborate with product management teams to develop compelling product messaging and promotional materials.
• Oversee advertising sales efforts by creating persuasive proposals and maintaining relationships with media partners.
• Use analytics tools like Google Analytics to monitor campaign performance, measure ROI (Return on Investment), and generate reports for continuous improvement.
• Assist in budgeting activities for marketing projects to ensure efficient allocation of resources.
• Create high-quality copy for various channels including websites, email campaigns, advertisements, and promotional content.
• Manage content management systems such as WordPress and basic HTML editing to update website pages regularly.
• Coordinate print advertising efforts with vendors and ensure brand consistency across all materials.
• Support e-commerce initiatives by optimizing product listings and promotional strategies on online platforms.
• Contribute to the development of performance marketing strategies aimed at increasing conversions and sales.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field preferred.
• Proven experience in digital marketing including SEO, social media marketing, Google AdWords (Google Ads), Facebook Advertising, email marketing campaigns, and analytics tools such as Google Analytics.
• Strong understanding of multichannel marketing strategies across digital and traditional platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content is highly desirable.
• Familiarity with content management systems like WordPress along with basic HTML skills for website updates.
• Knowledge of B2B (Business-to-Business) marketing principles and product management concepts is a plus.
• Excellent research skills combined with strong copywriting abilities to craft compelling messages tailored to target audiences.
• Experience with performance marketing techniques aimed at driving measurable results through optimization efforts.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data insights into actionable strategies for continuous growth.
• Prior experience in e-commerce environments is advantageous but not required. Join us as a Marketing Coordinator if you’re passionate about crafting innovative campaigns that make an impact! Bring your creativity, strategic thinking, and enthusiasm for digital innovation to help elevate our brand presence across all channels while developing your professional expertise in a vibrant team environment.

Job Type: Full-time

Pay: $40,614.93 - $48,912.61 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person