Marketing Coordinator

Overview
We are seeking a dynamic and proactive Marketing Coordinator to join our team. In this role, you will drive impactful marketing initiatives across multiple channels, supporting brand growth and customer engagement. Your energetic approach will help craft compelling campaigns, optimize digital presence, and contribute to the overall success of our marketing strategies. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible difference in our brand’s reach and reputation.

Responsibilities

• Develop, implement, and manage multichannel marketing campaigns across digital and print platforms, including social media, email marketing, SEO, and advertising sales.
• Coordinate content creation and copywriting efforts for various marketing materials, ensuring messaging aligns with brand standards and audience interests.
• Manage social media marketing strategies on platforms such as Facebook, Instagram, LinkedIn, and others to increase engagement and followers.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and analyze performance metrics for continuous improvement.
• Conduct research on industry trends, competitors, and target audiences to inform campaign planning and content development.
• Oversee website management using WordPress; implement HTML updates when necessary to enhance user experience and SEO performance.
• Analyze digital marketing data using Google Analytics and other analytics tools to measure campaign effectiveness and optimize ROI.
• Monitor industry best practices in performance marketing, B2B marketing, content marketing, and print advertising to keep campaigns innovative and competitive.

Experience

• Proven experience in healthcare digital marketing or a related field with a strong understanding of SEO, social media marketing, and multichannel strategies.
• Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator) and Canva for content creation is highly desirable.
• Familiarity with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools is essential.
• Knowledge of HTML basics and WordPress website management will be advantageous.
• Strong research skills combined with excellent copywriting abilities to craft compelling messages that resonate with target audiences.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints.
• Join us as a Marketing Coordinator if you’re passionate about crafting engaging campaigns that inspire action! Bring your creativity, analytical mindset, and enthusiasm for digital innovation—help us elevate our brand presence while advancing your career in a vibrant team environment!
• Knowledge of Artificial Intelligence (AI) applications in marketing — Demonstrated ability to leverage AI tools and automation platforms (such as ChatGPT, Jasper, Canva Magic Studio, HubSpot AI, or similar) to enhance marketing efficiency, including content creation, social media management, campaign analysis, and SEO optimization.

Job Types: Full-time, Part-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person