Marketing Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role offers an exciting opportunity to develop and execute innovative marketing strategies across multiple channels. The ideal candidate will have a strong background in digital marketing, content creation, and data analysis, with a passion for driving brand growth and engagement. As a key member of our marketing department, you will collaborate with cross-functional teams to enhance our online presence and support sales initiatives.

Duties

• Develop and implement comprehensive marketing campaigns utilizing SEO, social media marketing, and multichannel marketing strategies.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Instagram, and other digital advertising channels.
• Create compelling content for websites, blogs, email marketing, and print advertising, ensuring alignment with brand voice and messaging.
• Support e-commerce initiatives by managing events, promotions, and customer engagement strategies.
• Implement marketing automation workflows to nurture leads and improve conversion rates.
• Manage budgets for various campaigns while tracking expenses to ensure efficient resource allocation.

Requirements

• Proven experience in digital marketing, including SEO, content marketing, performance marketing, and email marketing.
• Strong knowledge of social media marketing platforms such as Facebook, Instagram, LinkedIn, etc.
• Familiarity with tools like Canva.
• Experience with website management using Squarespace.
• Excellent copywriting skills with the ability to craft engaging messages tailored to different audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously within deadlines.
• Creative thinker with a proactive approach to problem-solving and innovation in marketing strategies. Join us as a Marketing Coordinator to play a vital role in elevating our presence through innovative digital initiatives, strategic content creation, and data-driven decision-making.

Job Type: Part-time

Pay: From $16.00 per hour

Expected hours: 5 – 25 per week

Work Location: Hybrid remote in Beulah, MI 49617