Marketing Coordinator

<Job Summary>
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive the development and execution of innovative marketing strategies across multiple channels, ensuring brand consistency and maximizing outreach. Your passion for digital marketing, content creation, and data analysis will help elevate our brand presence and support business growth. This paid position offers an exciting opportunity to collaborate with cross-functional teams, manage campaigns, and contribute to impactful marketing initiatives that resonate with diverse audiences.

<Responsibilities>

• Develop and implement comprehensive multichannel marketing campaigns that include digital, print, social media, and email marketing strategies.
• Manage social media platforms by creating engaging content, scheduling posts, and analyzing performance metrics to optimize reach and engagement.
• Conduct SEO research and apply best practices to improve website visibility on search engines.
• Oversee advertising sales efforts by coordinating with media partners and managing ad placements across various channels.
• Utilize Adobe Creative Suite tools to design compelling visuals for campaigns, social media posts, and promotional materials.
• Manage digital marketing efforts using marketing automation platforms to nurture leads and streamline communication workflows.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to inform future strategies.
• Maintain and update the company website using WordPress; implement HTML adjustments as needed for enhanced user experience.
• Execute content marketing initiatives by writing persuasive copy tailored for B2B (business-to-business) audiences and consumers alike.
• Coordinate with product management teams to align marketing strategies with product launches and updates.
• Conduct market research to identify trends, competitor activities, and customer preferences that inform campaign planning.
• Support budgeting processes for marketing projects, ensuring efficient allocation of resources.
• Develop print advertising materials in collaboration with vendors; oversee production timelines to meet deadlines.

<Requirements>

• Proven experience in digital marketing, content creation, or related roles with a strong understanding of SEO, social media marketing, and multichannel campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for designing promotional assets.
• Familiarity with marketing automation tools and platforms such as HubSpot or Mailchimp.
• Hands-on experience with Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, and other paid media platforms.
• Knowledge of WordPress CMS; basic HTML skills for website updates are preferred.
• Strong research skills to analyze market trends and competitor activities effectively.
• Excellent copywriting skills tailored for diverse audiences across digital platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in B2B marketing strategies and e-commerce is highly desirable.
• Strong analytical skills to interpret data insights into actionable recommendations.
• Effective communication skills for collaborating across teams including sales, product management, and creative departments. Join us as a Marketing Coordinator if you're passionate about crafting innovative campaigns that inspire action! Bring your creativity, strategic thinking, and enthusiasm to a role where your contributions truly make an impact—helping us grow our brand presence while developing your professional expertise in a vibrant environment!

Job Types: Part-time, Contract

Pay: $200.00 - $400.00 per week

People with a criminal record are encouraged to apply

Work Location: In person