Marketing Coordinator

Overview
We are seeking a dynamic and energetic Marketing Coordinator to join our innovative marketing team. In this role, you will be at the forefront of developing and executing multi-channel marketing strategies that elevate brand visibility, engage target audiences, and drive measurable results. Your creativity, strategic thinking, and technical expertise will be essential in managing campaigns across digital and print platforms, ensuring alignment with business goals. This paid position offers an exciting opportunity to contribute to impactful marketing initiatives while honing your skills in a fast-paced environment committed to growth and excellence.

Duties

• Develop and implement comprehensive marketing campaigns across digital channels including social media, email marketing, SEO, and performance marketing to maximize reach and engagement.
• Manage content creation for various platforms, including website content using WordPress, blog posts, social media posts, and print advertising materials.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads, and analyze campaign performance.
• Conduct research on industry trends, competitor activities, and target audience preferences to inform strategic planning.
• Optimize website content for SEO best practices to improve organic search rankings and increase website traffic.
• Manage advertising sales efforts by creating compelling ad copy and coordinating with sales teams for cross-promotional opportunities.
• Oversee social media marketing strategies on platforms such as Facebook Advertising and other relevant channels to grow followers and engagement.
• Analyze digital analytics using tools like Google Analytics and Google AdWords to measure campaign effectiveness and identify opportunities for improvement.
• Collaborate with product management teams on product launches, promotional campaigns, and market positioning strategies.
• Assist with budgeting processes for marketing initiatives ensuring efficient allocation of resources across campaigns.
• Support B2B marketing efforts by developing targeted messaging for business clients and managing outreach initiatives.
• Coordinate print advertising campaigns including design oversight using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Execute email marketing campaigns that nurture leads and promote new products or services while maintaining compliance with best practices.
• Track performance metrics regularly to optimize ongoing campaigns and report results to stakeholders.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, content marketing, and multichannel strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and familiarity with marketing automation platforms.
• Solid knowledge of Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, and other digital advertising tools.
• Excellent copywriting skills with the ability to craft compelling messages tailored for diverse audiences.
• Experience in B2B marketing environments is highly desirable along with a background in product management or e-commerce.
• Strong research skills with an ability to analyze data insights for continuous campaign improvement.
• Ability to manage multiple projects simultaneously while adhering to deadlines within a collaborative team setting.
• Budgeting experience is preferred to ensure cost-effective campaign execution.
• Knowledge of print advertising processes alongside digital channels is a plus. Join us as a Marketing Coordinator if you’re passionate about crafting innovative campaigns that make an impact! Bring your enthusiasm for digital innovation, strategic thinking skills, and creative flair — we can’t wait to see what you’ll accomplish!

Pay: $25.00 - $35.00 per hour

Expected hours: 20.0 per week

Work Location: Remote