Marketing Coordinator

Position Overview:

The Marketing Coordinator role is a cross-functional position that drives results through creativity, organization, and strategic execution. This role collaborates with stakeholders by assisting in the planning, creation, and execution of various marketing campaigns across multiple channels that drive engagement and support business initiatives. With an energetic and curious attitude, this individual will serve as a creative professional who is capable of utilizing strong communication, design, and project management skills to meet immediate and long-term business objectives. The Marketing Coordinator is expected to bring ingenuity, organization, and a passion for managing multi-channel initiatives to every challenge.

The Marketing Coordinator supports the organization’s mission, vision, and core values by demonstrating the following: integrity, safety and environmental protection, customer service, open communication, diversity, teamwork, and financial responsibility.

About Crystal Flash and our Marketing Department:

Crystal Flash is a 100% employee-owned company that delivers propane, fuel, and lubricants. For nearly a century, we’ve delivered fuel to homes, businesses, fleets, and farms, and we’re the largest independent propane retailer in Michigan.

Working at Crystal Flash offers a unique opportunity, primarily driven by our 100% employee-owned (ESOP) structure. This means every team member, regardless of their role, is an owner of the company, giving them a direct stake in its financial success.

We foster a strong culture built on core values like Integrity, Safety Always, and Professional, Caring Customer Service. As an employee-owner, you are empowered to contribute to the company's legacy of over 90 years, where commitment to community is also a priority, with philanthropic efforts supporting Veterans, cancer research & assistance, and agriculture & rural life advancement across Michigan.

Joining the Crystal Flash team means becoming part of a successful, growing organization that has been recognized as one of West Michigan's Best and Brightest Companies to Work For®.

The Marketing team at Crystal Flash creates appealing, positive, and consistent communications and community engagement initiatives to facilitate the attraction, acquisition, and retention of customers. We are driven to consistently build our brand and improve customer experience. The small but mighty Marketing team is an exceptional place to grow your career because it offers the unique opportunity to make a significant, high-visibility impact with hands-on experience in the full marketing mix. For a motivated marketing professional, this environment provides rapid skill development, substantial ownership over projects, and a chance to grow in a stable, ESOP-backed company.

Essential Duties and Responsibilities:

• Campaign Execution & Coordination:
  • Assist with the development, implementation, and monitoring of marketing campaigns across digital (email, social media, SEO/SEM), content, and traditional channels.
  • Ensure all marketing efforts adhere to brand guidelines and serve to achieve established objectives.
• Content & Communications:
  • Create and update marketing materials and digital content for B2C and B2B audiences.
  • Assist in the creation, proofreading, and editing of original marketing content (e.g., website copy, social media posts, email newsletters, presentations).
  • Draft clear product marketing copy and promotional materials.
  • Communicate campaign objectives, timelines, and deliverables to internal stakeholders, including the sales team.
• Project & Administrative Management:
  • Maintain an inventory and directory of sales support materials, ensuring all resources are current and accurate.
  • Support the development and maintenance of internal marketing tools.
  • Coordinate with external vendors and internal departments to ensure smooth project execution.

Education and/or experience:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Experience: 3+ years of proven work experience in a marketing coordination or similar role.

Certificates, Licenses, and Registrations: None.

Technical Skills:

• Solid knowledge of traditional and digital marketing techniques, including content marketing and social media.
• Proficiency with Microsoft Office Suite (especially Excel and PowerPoint).
• Proficiency with Adobe Creative Cloud apps including InDesign, Illustrator, and Photoshop.
• Familiarity with CRM (Customer Relationship Management) and CMS (Content Management System) tools is a plus.
• Fast learning and ability to work interchangeably with a variety of digital tools.
• Proficiency in content design and information architecture, ensuring all content is structured logically, easily digestible, and aligns with user experience objectives.

Key Competencies:

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position.

• Exceptional organizational skills, meticulous attention to detail, and a proactive approach to project management.
• Strong written and verbal communication, presentation, and interpersonal skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Work Environment:

The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, and listen. The employee is required to operate a keyboard, calculators, computer mouse, and other office equipment requiring manual dexterity and hand-eye coordination. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision.

While performing the duties of this job, the employee regularly works indoors. The noise level in the work environment is low. The employee performs work in an office environment with several other team members.

Location/Hours:
In-office (Grand Rapids, MI) or hybrid work arrangements are available for this role. A hybrid schedule is available after a 90-day training period. Hybrid work typically involves 2-3 days per week in the Grand Rapids office, to be determined with the Marketing Manager. Full-time, salaried.