Marketing Coordinator

Marketing Lead — T&J Travel Centers

Location: Midland, TX
Shift: Full-Time

About T&J Travel Centers

At T&J Travel Centers, we’re redefining what a travel center can be — a place where guests experience genuine hospitality, not just convenience. Each of our locations combines restaurant-quality food, spotless facilities, and friendly local service that feels like home.

As we expand across West Texas, we’re ready to invest in a marketing leader who can help us tell our story, build our brand, attract great people, and connect deeply with our communities. If you’re creative, people-oriented, energized by building things from scratch, and excited to grow a brand through guerrilla marketing and community relationships, you’ll fit right in here.

Mission of the Role

Design and execute T&J’s marketing engine — from community outreach to digital campaigns — to grow brand awareness, attract A-Players, and increase foot traffic through rapid, test-measure-learn guerrilla marketing.

What You’ll Do

You’ll build T&J’s marketing function from the ground up — shaping our brand, strengthening our presence in the community, elevating our employer brand, and creating engaging content that tells the T&J story with authenticity and impact. Your work will directly support our goals of attracting great people, increasing foot traffic, and deepening our connection with the communities we serve.

Your success will be measured by how well you accomplish the following:

Community Engagement & Presence

Plan and launch one high-impact community event each month, creating meaningful touchpoints that increase awareness and guest engagement.

Weekly Business Outreach

Build consistent visibility by visiting at least three local businesses per week, forging relationships with schools, churches, civic groups, and community partners.

Applicant Growth & Employer Brand

Increase the flow of qualified applicants by 300% through compelling employer-brand storytelling and targeted recruiting campaigns.

Build the T&J Story Library

Develop a rich content library of videos, photos, articles, customer stories, and team stories that bring our brand and culture to life.

Monthly Test–Measure–Learn Campaigns

Design and execute monthly marketing campaigns, analyze their effectiveness, and deliver clear reports to leadership with learnings and next steps for continuous improvement.

Local Store Marketing Kits

Create and maintain practical marketing and signage kits for General Managers to support their local store marketing efforts and ensure brand consistency.

T&J Merch Development & Management

Develop and launch fresh, on-brand merchandise collections twice per year, maintaining organized inventory and vendor relationships to support community presence and brand visibility.

Key Performance Indicators

An A-Player in this role will consistently deliver:

• 12+ community events per year with measured results
• 150+ community business contacts per year
• 3× applicant growth within 6–12 months
• Consistent content creation supporting brand and recruiting
• Monthly campaign reports with clear insights and ROI
• Fully stocked, easy-to-use marketing kits in every store
• Seasonal or semiannual merch launches that increase brand visibility

What You Bring

• Creative storyteller — able to make everyday people and moments feel meaningful
• Data-driven marketer — uses metrics to make decisions and optimize campaigns
• Strong communicator — clear, upbeat, and effective with community partners and internal leaders
• Comfortable with testing/iterating — thrives in the “test → measure → adapt” cycle
• Self-starter and community connector — outgoing, proactive, and energized by meeting new people
• Aligned with our values (Humble, Hungry, Smart) — servant-hearted, hardworking, and emotionally intelligent

What You Can Expect

• A family-style culture built on respect, hospitality, and teamwork
• Freedom and support to build the entire T&J marketing function
• Opportunities to shape brand identity, community presence, and recruiting success
• Competitive pay, stable hours, and recognition for excellence
• A growing company with a powerful story to tell

How to Apply

We hire differently — and we’re proud of it.
Every applicant participates in a structured process where we get to know your skills, your creativity, and your cultural fit.

If you bring energy, originality, and a heart for serving others and building community — you’ll thrive here.

T&J Core Values

Humble: We serve with gratitude and respect.
Hungry: We work hard, stay curious, and keep improving.
Smart: We treat people well and make thoughtful decisions.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person