Marketing Coordinator

Overview
We are seeking a dynamic and results-driven Marketing Coordinator to lead our marketing efforts and drive brand awareness. The ideal candidate will possess experience in digital marketing, content creation, and multichannel strategies. This role is responsible for continuing to leverage the Bank’s brand, website, social media presence and digital marketing efforts to help generate meaningful customer leads, engagement, and brand awareness. Responsibilities will include creating and implementing marketing content and materials based on the direction provided by the Marketing Committee and President & CEO. This position will also look to identify new marketing opportunities.

Key Responsibilities

Provide strategic and analytical insight on online marketing initiatives to support brand building, customer engagement, and generating leads.

Develop and execute digital marketing programs and campaigns to support strategic goals to attract and retain customers.

Conduct market research and monitor customer trends, competitor offerings, demographic data, and brand reputation.

Write, design, and execute creative material for print, digital media, email, and marketing collateral such as banners, brochures, flyers, posters, etc.

Oversee and update the Bank’s website, as needed. Conduct research on keywords, search engine algorithms, and website analytics.

Manage the Bank’s social media channels and create posts, at least weekly.

Write a monthly blog, in collaboration with the Marketing Committee and/or management.

Create monthly newsletters to be distributed to staff, board members and customers.

Provide input on digital marketing budgets, and manage and monitor them ongoingly

Work with marketing agencies, as needed, to develop marketing materials.

Provide month-end reporting for our website and social media channels. Measure and report on the performance of all marketing campaigns.

Perform other duties as required.

Education/experience

• Bachelor’s degree in marketing preferred.
• Two to three years of similar work experience.
• Computer literate with experience in the Microsoft Office suite of products, Adobe Creative Cloud, Photoshop, Illustrator, and InDesign.
• Excellent communicator, team player and creative thinker.
• Experience in writing for the web, blogs and social media.
• Experience building websites, and performing and measuring SEO/SEM.
• Experience and skill in using social media to maintain brand awareness.

Other requirements

• Strong verbal, written, and interpersonal communication skills.
• Possess attention to detail, problem solving and multi-tasking skills.
• Ability to adapt to change, learn quickly and to retain what has been learned.
• Proactive and takes ownership of your work.
• Honest, discreet, responsible, and dependable.
• Punctual and willing to maintain a flexible schedule.
• High degree of ethics and must be able to maintain confidentiality regarding Bank business and customer information.
• Able to present a professional, businesslike image to customers in business appropriate attire.
• Able to sit or stand for extended periods of time.
• Able to spend extended periods of time operating a computer keyboard and working at a computer monitor.
• Must be able to lift approximately 20 pounds.
• Must have no record of felony criminal convictions or serious financial citations.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• Auburn, ME 04210 (Required)

Work Location: Hybrid remote in Auburn, ME 04210