Marketing Coordinator

Hankin Group is seeking an experienced and creative Marketing Coordinator to join our team. This role is responsible for the hands-on execution of marketing strategies across our diverse real estate portfolio. You will be instrumental in bringing our marketing plans to life, supporting commercial & residential sales and leasing efforts, planning and executing events, and enhancing the brand presence of our communities and the company as a whole.

• Create email marketing campaigns for community and industry communications, including newsletters, promotional blasts, and resident/tenant communications.
• Update and maintain websites with fresh content, imagery, and current availability
• Assist in the execution and monitoring of digital advertising campaigns, including Pay-Per-Click (PPC) and social media ads.
• Support Eagleview Town Center community events with coordination and promotion for over 30 events per year, including managing the Eagleview info table where applicable.
• Support the commercial leasing team with e-mail marketing, broker events, and more.
• Coordinate social media content calendars with Social Media team members.
• Design a wide range of marketing materials using Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva, including but not limited to: Property brochure, Digital advertisements, Event flyers and invitations, social media graphics and web banners, on-site signage and environmental graphics
• Coordinate property photoshoots and video shoots with external vendors.
• Manage and update property listings on third-party websites (e.g., Costar/LoopNet, Apartments.com, etc).
• Coordinate and maintain the Eagleview Perks Program offerings and communications
• Assist in the execution of integrated marketing campaigns from concept to completion.
• Track and report on the performance of marketing initiatives, providing insights and recommendations based on key metrics (e.g., website traffic, lead generation, social engagement, email performance).
• Coordinate with external vendors such as printers, mail houses, and promotional item suppliers to ensure timely and high-quality delivery.

KNOWLEDGE SKILLS AND ABILITIES

Required:

• Bachelor’s degree in Marketing, Communications or a related field.
• 3-5 years of professional marketing experience, preferably within real estate, property management, architecture, or a related industry. Open beyond the industry though.
• High proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is mandatory. A portfolio showcasing design work will be required.
• Demonstrated experience executing email marketing campaigns.
• Excellent written and verbal communication skills, with a strong command of grammar and an eye for detail.
• Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Preferred:

• Experience with a CMS such as WordPress or Squarespace.
• Working knowledge of SEO/SEM best practices and Google Analytics.
• Experience with video editing software (e.g., Adobe Premiere Pro) is a plus.
• Yardi experience (rentCafe, commercialCafe, and reporting)
• Familiarity with the unique marketing approaches for commercial (office/retail), multifamily residential, and mixed-use properties.
• Experience with CRMs such as Pipedrive, Hubspot, or Salesforce

Personal Attributes:

• A creative thinker with a passion for design and storytelling.
• A proactive self-starter who can work independently and as part of a team.
• Highly organized and detail-oriented.
• Adaptable and able to pivot between different projects and brand voices.
• A collaborative spirit, eager to support team members and contribute to shared goals.

Hankin Group was voted a Top Workplace in 2025 and prior years by the Philadelphia Inquirer and offers a competitive salary and benefits package. We are an equal opportunity employer.

Job Type: Full-time

Pay: $52,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Experience:

• Marketing : 3 years (Required)

Work Location: In person