Marketing Coordinator

WHY JOIN ALL POINTS MEDIA?

All Points Media operates a diverse portfolio of four companies in various stages of growth. We set high expectations and are passionate about driving results.

Our Culture: We’re serious about achieving our goals, but we never take ourselves too seriously. Expect a culture where laughter is common, team bonds are strong, and fun events are a regular occurrence. We believe our people are our greatest asset, and we consistently recognize and reward the hard work that drives our success.

OUR DIVERSE PORTFOLIO & WORKLOAD PRIORITY

Our four companies include: All Points Media (Primary Focus), PrintWorks, Cinch Traps, and AP Installation. We also provide minimal administrative support to the Opal Foundation (a nonprofit).

Marketing Portfolio Priority: While this role manages execution across our entire portfolio, the day-to-day focus is heavily weighted toward the All Points Media brand. A smaller, supporting allocation of time is required for PrintWorks, Cinch Traps, and AP Installation. Opal Foundation activities are minimal and largely administrative.

THE ROLE: MARKETING OPERATIONS BACKBONE

The Marketing Coordinator serves as the operational backbone for the Marketing Director, managing day-to-day execution across multiple brands. This role is ideal for a highly-organized, self-starter who thrives in organized chaos and is eager to optimize processes using technology and AI.

KEY RESPONSIBILITIES

1. Marketing Operations & Process Optimization

• System Management: Maintain and optimize the Monday.com project management workspace and support CRM (Salesforce) and email marketing (ActiveCampaign) systems.
• Project Management: Manage all marketing project timelines, budgets, and deliverables.
• Vendor Coordination: Coordinate with internal and external partners on creative and technical deliverables.

2. AI Implementation & Digital Efficiency

• AI Integration: Proactively leverage AI tools (e.g., ChatGPT, Gemini, Claude) to automate reporting, support data analysis, and streamline existing marketing workflows.
• Research: Utilize AI tools and other resources for market research and competitive analysis.

3. Content & Campaign Execution

• Digital Publishing: Schedule and publish content across LinkedIn, coordinate WordPress website updates, and deploy email campaigns.
• Campaign Support: Execute multi-channel marketing campaigns from planning through deployment.
• Sales Enablement: Create and maintain sales support materials (one-pagers, case studies) with a primary focus on All Points Media.

4. Administrative & Reporting

• Monitor and report on campaign performance, website traffic, and key digital metrics.
• Process invoices and track marketing expenses against budgets.
• Support trade show logistics and marketing calendar maintenance.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Experience: 2–4 years of experience in Marketing Coordination, Project Management, or Marketing Operations.
• Education: Bachelor’s degree in marketing, Communications, Business, or related field (will consider equivalent professional experience).
• AI Proficiency: Demonstrated experience using AI tools for marketing tasks and workflow optimization.
• Technical Skills: Proficiency with project management platforms (Monday.com preferred), marketing automation (ActiveCampaign preferred), Microsoft Office Suite (especially PowerPoint), and familiarity with the Adobe Suite (InDesign, Illustrator, or Photoshop).

Core Competencies: Exceptional Organization, Detail-Oriented, Tech-Savvy/AI-Forward, Proactive, and Adaptable.

GROWTH OPPORTUNITIES

This role offers a clear career path toward Senior Coordinator or Marketing Manager roles. You will play a foundational role in implementing the company's AI-driven workflow optimization.

Job Type: Full-time

Pay: $52,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person