Marketing Coordinator

SUMMARY

The Marketing Coordinator will assist in the coordination of both long and short-term marketing strategies provided by the Director of Marketing. This position will assist with coordinating on & off-premises events/promotions/groups, and marketing programs to provide the best possible guest experience leading to revenue growth. The Marketing Coordinator reports to the Director of Marketing. and the General Manager.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provide excellent guest service to both internal and external guests.
• Actively supports the company culture of creating a fun and entertaining experience for internal and external guests.
• Plan, coordinate, run, and/or assist with front-of-house promotions and events.
• Plans, coordinates, run or assist with off-site events and outreach programs.
• Maintain an ongoing schedule of promotions, events, and programs.
• Assist the Director of Marketing in the coordination of marketing project production.
• Coordinate marketing material placement, installation, and posting on select digital/web.
• Responsible for maintaining existing customer loyalty-based programs.
• Assist the Operations team with guest inquiries or concerns related to marketing programs.
• Receive phone inquiries from prospective guests interested in booking catered events and/or the event room.
• Dispenses accurate information to all team members, guests, and prospective guests in a friendly, helpful manner.
• Support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.
• Track and analyze marketing programs and prepare proformas, analyze and review the results of past promotions and events to make recommendations for the feasibility of repeating or modifying those promotions and events.
• Extract data to provide appropriate resources for marketing, direct mail, e-marketing, telemarketing, and promotional offers.
• Maintain accuracy and integrity of guest database by tracking returned mail and duplicate accounts.
• Maintain integrity of the database through data entry standardization and cleanliness programs.
• Ability to gain an extensive knowledge of the Casino Marketplace (CMP) and report writing relational database software.
• Run required reports utilizing the CMP or report-writing relational database software as needed.
• Create prizes and tag-codes within CMP to facilitate tracking of marketing programs.
• Gain a technological understanding of additional marketing systems used by the marketing department including Kiosk, Mobile App, and other prize delivery mechanisms.
• Responsible for assisting with the execution of direct mail and database marketing programs that drive play, covers, and casino occupancy.
• Communicate all event information to operating departments and vendors to ensure timely coordination of all promotions and special events.
• Coordinates all elements necessary prior to events, promotions, and other event room activities for streamlined execution by Club Lucky representatives.
• Maintains event and promotion checklists to confirm the accuracy and completeness of setup.
• Assists with ordering and installation of decorations for events.
• Creates and submits for review all BEOs. Composes Banquet Event Orders for all catering events and posts all BEO’s in a timely manner. Revises BEO’s based on changing guest information and communicates changes to all applicable departments in a timely manner.
• Facilitate fulfillment of donation requests and responses
• Ensures public awareness of events.
• Meet attendance guidelines by reporting to work as scheduled with dependability and consistency.
• Maintain professional dress standards and personal appearance as dictated by the policy manual.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s Degree and three (3) years’ experience in marketing, special events or promotions required; or equivalent combination of education and experience to successfully perform the job.

LANGUAGE SKILLS

Read, write, speak, and understand English; analyze, and interpret general business periodicals, professional journals, technical procedures, common scientific, financial reports, or governmental regulations; write reports and business correspondence; are upbeat and approachable; possess strong customer service skills; effective oral and written communication skills and have the ability to interact and communicate with individuals at all levels of the organization.

MATHEMATICAL SKILLS

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations including financial math and projections.

COMPUTER SKILLS

This position requires a working knowledge of computers and proficiency with Microsoft Word and Microsoft Excel. Experience with casino management systems is recommended.

REASONING ABILITY

Define problems, collect data, establish facts, and draw valid conclusions; interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

CERTIFICATES, LICENSES, REGISTRATIONS

Class III Gaming License issued from the Skokomish Tribal Gaming Agency: valid Washington State Driver’s License.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING CONDITIONS

• Long periods of standing, sitting, and/or walking.
• Regularly required to use hands and arms to finger, handle, or reach.
• Talk or hear.
• Must be able to lift 25-50 lbs.
• Vision abilities include, close, distance, color, peripheral, depth perception and ability to adjust focus.
• Typical of that in a busy casino with heavy cigarette smoke accompanied with a variety of competing noises and communications.
• Flexible hours (weekends, nights, holidays).

DRUG FREE WORKPLACE

The Lucky Dog Casino is a drug free work environment. Employees may be tested for drug use at random intervals.