Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in supporting our marketing initiatives, enhancing brand awareness, and driving sales through various channels. This position requires a blend of creativity and analytical skills to execute effective marketing strategies that resonate with our target audience.

Duties

• Assist in the development and implementation of marketing campaigns across multiple platforms, including email marketing, print advertising, and social media.
• Collaborate with the sales team to create promotional materials that effectively communicate product benefits and drive customer engagement.
• Manage content updates on the company website using WordPress, ensuring all information is current and aligned with marketing goals.
• Utilize Google Analytics to track campaign performance and generate reports that inform future marketing strategies.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.
• Support e-commerce initiatives by optimizing product listings and enhancing user experience on digital platforms.
• Write compelling copy for various marketing materials, including newsletters, blog posts, and advertisements.
• Coordinate events and promotional activities to enhance brand visibility and customer interaction.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in marketing or sales roles with a strong understanding of digital marketing strategies.
• Proficiency in email marketing tools and techniques.
• Familiarity with print advertising processes and best practices.
• Knowledge of WordPress for website management; HTML skills are a plus.
• Experience with e-commerce platforms is desirable.
• Strong copywriting skills with the ability to create engaging content tailored to diverse audiences.
• Proficiency in Google Analytics for data analysis and reporting purposes.
• Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Strong communication skills, both verbal and written, with a keen attention to detail.

Join us as we strive to elevate our brand presence and engage our customers through innovative marketing strategies!

Job Type: Part-time

Work Location: In person