Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is ideal for a creative professional passionate about digital marketing, content creation, and brand development. The Marketing Coordinator will support the execution of marketing strategies across multiple channels, analyze campaign performance, and collaborate with cross-functional teams to drive brand awareness and lead generation. The position offers an opportunity to develop skills in SEO, social media marketing, advertising sales, and marketing automation within a fast-paced environment focused on innovative marketing solutions.

Responsibilities

• Develop and implement multichannel marketing campaigns across digital platforms including social media, email, and web.
• Manage content marketing initiatives, including blog posts, newsletters, and website updates using Shopify.
• Optimize website content for SEO using best practices to improve search engine rankings.
• Coordinate social media marketing efforts on platforms such as Facebook Advertising and other digital channels to increase engagement.
• Utilize analytics tools like Google Analytics and Google AdWords to monitor campaign performance and generate insights for continuous improvement.
• Assist with advertising sales efforts by creating compelling ad content for print advertising, digital ads, and product promotions.
• Support B2B marketing initiatives by developing targeted campaigns that nurture client relationships and generate leads.
• Implement marketing automation strategies to streamline outreach efforts and improve efficiency.
• Conduct research on market trends, competitors, and industry developments to inform strategic planning.
• Collaborate with product management teams to develop promotional materials that align with brand goals.
• Manage budgeting processes for marketing projects ensuring efficient allocation of resources.

Skills

• Proficiency in SEO techniques and tools for organic search optimization.
• Strong knowledge of social media marketing strategies and platforms including Facebook Advertising.
• Experience with multichannel marketing campaigns integrating email marketing, digital advertising, and print advertising.
• Familiarity with Adobe Creative Suite for content creation and editing purposes.
• Expertise in digital marketing tools such as Google Analytics, Google AdWords, and marketing automation platforms.
• Ability to craft compelling copywriting tailored for various audiences across multiple channels.
• Knowledge of e-commerce platforms and product management processes is a plus.
• Working understanding of WordPress, HTML coding basics, and website content management systems.
• Excellent research skills combined with analytical thinking to interpret data insights effectively.
• Strong communication skills suitable for collaborating with cross-functional teams and external partners. This role offers an exciting opportunity for a motivated individual eager to grow their expertise in integrated marketing strategies while contributing to the success of our brand initiatives.

Pay: From $40,000.00 per year

Education:

• Bachelor's (Preferred)

Experience:

• marketing: 3 years (Required)

Location:

• Angola, IN 46703 (Required)

Work Location: In person