Marketing coordinator

Job Overview

**This role is perfect for a local marketing professional with a knowledge of patient acquisition strategy for a growing Pediatric Dental Practice.***must live in the SimiValley, CA area and have experience with B2B type marketing **

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is ideal for an independent contractor, who is a creative professional passionate about digital marketing strategies, content creation, and brand development. The Marketing Coordinator will play a vital role in executing multichannel marketing campaigns, managing digital platforms, and supporting overall marketing initiatives to enhance brand visibility and engagement. The position offers an opportunity to work in a fast-paced environment where innovative thinking and strategic execution are highly valued.

Duties

• Develop and implement comprehensive marketing strategies across digital and print channels, including social media marketing, email marketing, and print advertising.
• Manage and optimize advertising campaigns on platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
• Utilize SEO best practices to improve website ranking and organic traffic, leveraging tools like Google Analytics and marketing automation platforms.
• Create compelling content for blogs, social media posts, newsletters, and product descriptions using copywriting skills.
• Oversee website management using WordPress, HTML editing, and performance marketing techniques to ensure a seamless user experience.
• Conduct market research to identify trends, customer needs, and competitive insights for B2B and e-commerce initiatives.
• Collaborate with sales teams to develop advertising sales strategies that align with overall marketing goals.
• Analyze campaign performance metrics through Google Analytics and other analytics tools to measure ROI and optimize future efforts.
• Coordinate with product management teams to support product launches and promotional activities.
• Manage budgets for various campaigns while ensuring effective allocation of resources across channels.

Qualifications

• Proven experience or strong familiarity with digital marketing tools such as Adobe Creative Suite, Google Analytics, Google AdWords, and marketing automation platforms.
• Knowledge of SEO, social media marketing, multichannel marketing, content marketing, performance marketing, B2B marketing, email marketing, and print advertising.
• Proficiency in WordPress and basic HTML coding is preferred.
• Strong research skills with the ability to analyze data to inform strategic decisions.
• Excellent copywriting skills with an eye for compelling storytelling across different formats.
• Experience managing advertising campaigns on Facebook Advertising and Google AdWords is highly desirable.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong collaboration skills with the ability to work cross-functionally with sales, product management, and creative teams. This position offers an exciting opportunity for a motivated individual eager to grow within the field of marketing while contributing innovative ideas that drive business success.

Job Types: Part-time, Contract

Pay: $24.00 - $27.00 per hour

Experience:

• B2B marketing: 2 years (Required)
• Dental office: 1 year (Preferred)
• Patient acquisition marketing tactics : 1 year (Required)

Location:

• Simi Valley, CA 93065 (Required)

Work Location: Hybrid remote in Simi Valley, CA 93065