Marketing Coordinator

PJob Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our marketing team. This role is essential in developing and executing marketing strategies across multiple channels to enhance brand visibility, drive engagement, and support sales growth. The ideal candidate will possess a strong understanding of digital marketing tools and techniques, including SEO, social media marketing, content creation, and analytics. This position offers an exciting opportunity to contribute to innovative marketing campaigns and collaborate with cross-functional teams to achieve business objectives.

Duties

• Develop and implement comprehensive multichannel marketing campaigns across digital platforms such as social media, email, and website.
• Manage SEO strategies to improve organic search rankings and increase website traffic.
• Create engaging content for various channels, including blog posts, social media posts, newsletters, and advertisements, utilizing copywriting skills.
• Oversee social media marketing efforts on platforms like Facebook, Instagram, LinkedIn, and Twitter, including Facebook Advertising campaigns.
• Utilize marketing automation tools to streamline campaign workflows and nurture leads through targeted email marketing initiatives.
• Monitor and analyze campaign performance using tools like Google Analytics and other analytics platforms; prepare reports to inform future strategies.
• Coordinate with the product management team to support e-commerce initiatives and optimize online sales funnels.
• Assist in managing advertising sales, print advertising efforts, and promotional events.
• Maintain a strong understanding of digital marketing, including performance marketing, B2B marketing, and research to identify new opportunities.
• Support the management of budgets for various campaigns while ensuring effective allocation of resources.
• Collaborate with creative teams using Adobe Creative Suite for designing visual content that aligns with branding standards.
• Manage updates on platforms like WordPress and basic knowledge of HTML for website content management.

Qualifications

• Proven experience or strong familiarity with SEO, social media marketing, content marketing, and digital marketing strategies.
• Proficiency in using tools such as Google Analytics, Google AdWords, Facebook Advertising, and other advertising platforms.
• Experience with marketing automation platforms and email marketing tools.
• Skilled in graphic design software such as the Adobe Creative Suite (Photoshop, Illustrator).
• Knowledge of website management using WordPress and basic understanding of HTML coding is preferred.
• Strong research skills with the ability to analyze data to optimize campaigns effectively.
• Excellent written communication skills for creating compelling copy across channels.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A background or interest in product management, print advertising, or e-commerce is a plus. This position provides an excellent platform for individuals passionate about innovative marketing strategies and eager to grow within a collaborative team environment dedicated to achieving impactful results through creative digital solutions.

Job Type: Part-time

Pay: $18.00 - $30.76 per hour

Expected hours: 25 per week

Work Location: Hybrid remote in Campbell, CA 95008