Marketing Coordinator

Description:

Company Profile

Action Unlimited Resources has been a Delaware based, family-owned janitorial and equipment distributor for over 40 years. We believe our team members are our greatest resource and have been recognized by Great Place to Work for six years in a row. Our passion is to deliver exceptional customer service. That means we don’t just sell products, we solve problems and create solutions to meet the needs of our customers. We are growing and want to add a dynamic contributor to our marketing team.

Core Values:

Customer First: Our first responsibility is our customers. We go the extra mile to deliver 100% SatisfACTION!

GRIT: We are determined to MAKE IT HAPPEN when others give up, to push through difficult challenges and overcome obstacles to find a solution. We have the persistence to keep going and we do not quit.

Team: We combine our individual strengths to collaborate and work together to achieve more.

Own it: We take responsibility and accept ownership for our words, actions, and our results.

Overview:

Join our innovative team as a Marketing Coordinator, where you’ll own ROMI-focused digital campaigns end-to-end, engaging customers, reactivating lapsed accounts, driving upsell/cross-sell expansion, and powering our sales engine. This high-impact, in-person role at our New Castle, DE headquarters gives you full ownership of content creation, email/winback/nurture programs, a lean marketing tech stack, website updates, social channels, and analytics-driven insights that directly fuel measurable business growth. If you’re a creative, data-driven marketer who loves seeing campaigns deliver real revenue impact, we want you.

Key Responsibilities:

Campaign Management

• Plan and execute email campaigns, promotions, and seasonal events
• Create compelling content for newsletters, nurture series, and product launches
• Develop and manage re-engagement strategies for Winback and Management customer segments
• Segment active accounts for upsell/cross-sell campaigns (e.g., equipment upgrades, bulk supply transitions)

Sales Support & Content Creation

• Collaborate with the sales team to create and maintain marketing collateral and tools
• Produce 2 new sell sheets + 1 customer case study per quarter; achieve =80% sales team adoption within 30 days
• Ensure sales campaigns and product rollouts are supported with aligned messaging and materials

Digital Presence

• Maintain and update website content, including banners, landing pages, and product features
• Keep social media platforms active with timely, relevant posts aligned with brand voice

Analytics & Reporting

• Measure the performance of marketing campaigns across platforms
• Build and own a lean, efficient marketing tech stack to maximize impact and return on investment
• Provide regular reports with insights and recommendations for continuous improvement

Requirements:

Qualifications:

• Excellent written and verbal communication skills
• 3–5+ years of hands-on B2B digital marketing experience with a proven track record of planning, executing, and measuring ROI-driven campaigns (email automation, winback, upsell/cross-sell, etc.)
• Strong understanding of digital marketing, email automation tools, and content creation
• Proficiency in marketing platforms, website CMS, and social media tools
• Proven ability to drive customer expansion and manage return on marketing investment (ROMI)
• Creative thinker with strong attention to detail and organizational skills
• Ability to work collaboratively with cross-functional teams

Working Conditions:

This is a full-time, in-person position based at our New Castle, DE headquarters, Monday through Friday. This position reports directly to the Sales Manager.

Benefits

We offer a competitive benefits package to all Full-Time employees to include but not limited to: Health, Vision, Dental, Life Insurance, Disability Insurance, PTO, 401k with a 4% match & Profit Sharing.