Marketing Coordinator

Job Summary
We are seeking a dynamic and creative Content Team Lead to develop and execute compelling content strategies that elevate our brand presence across digital channels. The ideal candidate will possess strong skills in content creation, SEO, and digital marketing tools, with a passion for storytelling and engaging audiences through various multimedia formats. This role offers an exciting opportunity to contribute to innovative marketing campaigns and drive growth through strategic content initiatives.

Duties

• Assist Marketing project manager in implementing comprehensive content strategies aligned with business goals and target audiences.
• Manage CRM tool from lead to scheduling tours
• Create high-quality, engaging content including blog posts, white papers, social media posts, videos, and graphics.
• Assist Marketing Project Manager to optimize content across multiple platforms using Content Management Systems and other CMS tools.
• Conduct keyword research to enhance SEO performance and improve organic search rankings.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design, photography, videography, and editing purposes.
• Write clear, compelling copy for websites, email campaigns, social media, and other marketing channels.
• Manage social media marketing efforts including scheduling posts, engaging with followers, and analyzing engagement metrics using tools like Google Analytics.
• Collaborate with cross-functional teams to produce multimedia content that supports product launches, campaigns, and brand awareness initiatives.
• Monitor industry trends in digital marketing, e-commerce, and content marketing to recommend innovative approaches.
• Assist in marketing automation efforts to streamline campaigns and improve lead nurturing processes.

Experience

• Proven experience in content marketing or digital marketing roles with a strong portfolio of content creation projects.
• Proficiency in SEO best practices, keyword research tools, and analytics platforms such as Google Analytics.
• Skilled in Adobe Photoshop, Adobe Creative Suite (including video editing tools), WordPress, HTML/CSS basics for content formatting.
• Experience managing content management systems (CMS) and social media management platforms.
• Strong copywriting skills with the ability to craft engaging narratives tailored to different audiences.
• Knowledge of email marketing platforms and automation tools is preferred.
• Familiarity with videography, photography, graphic design, and content optimization techniques for e-commerce environments is a plus. This position offers an engaging environment where creativity meets strategic thinking—ideal for professionals passionate about shaping impactful digital narratives through innovative content marketing strategies.

Job Types: Part-time, Temporary

Work Location: Hybrid remote in Greenville, NC 27834