Marketing Coordinator

Are you a creative, data-driven marketer who loves storytelling, social media, and turning strategy into action?
The Smile Portal Orthodontics is seeking a dynamic, proactive Marketing Coordinator to own and execute our day-to-day marketing efforts and help grow a modern, high-end orthodontic brand rooted in kindness, excellence, and community impact.

This is a hands-on role ideal for someone who thrives in a fast-paced environment, enjoys wearing multiple hats, and wants to make a tangible impact on a growing practice.

Job Summary

In this role, you will drive the development and execution of multichannel marketing campaigns that elevate brand awareness, increase engagement, and support practice growth. You will manage social media, digital advertising, content creation, analytics, and marketing systems while collaborating closely with the doctor and team to ensure alignment with business goals.

This position offers an exciting opportunity to grow with a boutique orthodontic brand and apply both creative and analytical skills in a real-world setting.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals and target audiences
• Manage and optimize social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube)
• Create, film, edit, and post short and long form video and photo content (Reels, Shorts, Stories)
• Manage Google Ads and paid digital campaigns
• Track performance using Google Analytics, Google Ads, CRM, and funnels
• Utilize SEO best practices to improve website visibility and organic reach
• Create compelling content for blogs, email campaigns, newsletters, and promotional materials
• Maintain brand voice and consistency across all digital and print channels
• Support marketing automation, lead tracking, and reporting for continuous optimization
• Assist with community outreach, events (some weekend involvement expected), and professional referral networks
• Collaborate with internal teams and external partners as needed

Qualifications & Requirements

• Fluent in English and Spanish
• Proven experience in digital marketing, content marketing, or social media management
• Strong understanding of multichannel marketing strategies
• Experience with Google Analytics, Google Ads, Facebook/Instagram Ads
• Familiarity with SEO, performance marketing, and funnels
• Excellent copywriting and communication skills
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Comfortable being on camera and directing or editing content
• Proficient with computers and fast learner with new platforms
• Experience with, Typescript(ReactJS/NextJS), HTML basics, Adobe Creative Suite (Photoshop, Illustrator) is a plus
• Dental or orthodontic experience is a strong plus, but not required

Schedule & Compensation

• Part-time
• Hourly pay based on experience

Culture at The Smile Portal Orthodontics

We are a values-driven, high-energy, supportive team. We believe marketing should feel human, intentional, and joyful, not generic. You’ll have creative freedom, direct impact, and the opportunity to grow alongside a modern orthodontic brand focused on confidence, sustainability, and community.

How to Apply

Please email your resume and examples of your work (social media accounts, videos, campaigns, or portfolio) to:
careers@thesmileportal.com

At The Smile Portal Orthodontics, we don’t just market smiles, we create experiences that build trust, confidence, and lasting connections.

Job Type: Part-time

Pay: $18.00 - $25.00 per hour

Expected hours: 14 – 35 per week

Work Location: In person