Marketing Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a key role in developing and executing marketing strategies across multiple channels, ensuring brand consistency, and driving engagement. This role offers an exciting opportunity to work on innovative campaigns, utilize digital marketing tools, and contribute to the growth of our brand in a competitive marketplace. The Marketing Coordinator will collaborate closely with sales, product management, and creative teams to deliver impactful marketing initiatives that align with company goals.

Duties

• Develop and implement comprehensive marketing campaigns utilizing SEO, social media marketing, and multichannel marketing strategies.
• Manage digital advertising efforts including Facebook Advertising, Google AdWords, and performance marketing initiatives.
• Content creation for various platforms, including blogs, social media posts, email marketing campaigns, and print advertising.
• Designing promotional materials and content assets.
• Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
• Manage marketing automation tools and analyze campaign performance using Google Analytics and other analytics platforms.
• Maintain and update the company website using WordPress and basic HTML coding as needed.
• Coordinate promotional events, and sales initiatives to maximize reach and engagement.
• Collaborate with sales teams to develop targeted advertising sales strategies and support B2B marketing efforts.
• Monitor budgets for marketing campaigns ensuring efficient allocation of resources.
• Create and manage email campaigns to effectively communicate with existing customers

Skills

• Strong knowledge of SEO best practices and digital marketing techniques.
• Proficiency in social media marketing across platforms such as Facebook, Instagram, LinkedIn, etc.
• Experience with multichannel marketing campaigns that integrate online and offline channels.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Familiarity with content marketing strategies including copywriting for various audiences.
• Knowledge of B2B marketing principles and product management processes.
• Hands-on experience with marketing automation tools and email marketing platforms.
• Ability to analyze campaign data using Google Analytics and other analytics tools to optimize performance.
• Experience with Google AdWords/Google Ads campaigns and print advertising methods.
• Basic understanding of HTML coding for website updates on WordPress platforms.
• Strong research skills to identify market opportunities and industry trends.
• Excellent communication skills with the ability to craft compelling content for diverse audiences. This position is ideal for a proactive individual passionate about digital innovation in marketing who thrives in a collaborative environment focused on growth and creativity.

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person