Marketing Coordinator

JOB DESCRIPTION

Position: Marketing Coordinator

Hours: 40 hours per week

Benefits: Group health and access to a cafeteria plan after two months employment. Access to 401(k) after two months employment. Seven paid holidays per year. Paid time off accrued on a monthly basis, beginning from date of hire. Refer to Orlando Museum of Art Employee Handbook for details.

Reports to: Executive Director and CEO

Classification under Wage and Hour Regulations: Exempt

General Description:

The Marketing Coordinator works collaboratively with staff across multiple departments to maintain and enhance the visual and brand identity of the museum. This position serves as the primary liaison to the museum’s contracted Public Relations (PR) firm and Digital Marketing agency, overseeing communication and coordination between these external teams and museum staff.

The Marketing Coordinator ensures that all social media, website content, advertising materials, and other visual and written collateral meet the museum’s standards and support its strategic goals. This includes managing the development and delivery of content across earned, owned, and paid media channels, with a consistent and compelling brand voice.

The Marketing Coordinator is responsible for collaborating with internal teams and external partners to deliver branded materials and marketing assets on deadline, ensuring they are accurate, legible, and aligned with the museum’s messaging. External collaborators may include freelance creatives and printing vendors.

In addition to marketing responsibilities, the Marketing Coordinator will supervise and mentor 2–4 interns annually, providing hands-on experience in graphic design, social media, and marketing projects. This role supports both the interns’ professional development and the museum’s outreach and engagement objectives.

Specific Tasks:

Marketing

• Develop, design and produce print materials including, but not limited to: catalogues, brochures, rack cards, posters, OMA-branded products, advertisements and event-specific collateral.

2. Develop, design and produce digital assets used for owned and paid media: digital sets for Google Ads, web graphics, visuals newsletters and for paid and organic social media.

• Coordinate production of all collateral to be printed in-house and externally; be present for ad-hoc press checks with printers.
• Manage relationships with printers to achieve quality, on-brand results within budget.
• Work with the Exhibitions and Development departments to ensure correct trademarks, credit lines and sponsor recognition requirements are used for all public relations and marketing materials and museum correspondence etc.
• Keep hard copies and complete files of all printed materials

Creative Direction

1. Act as liaison between external PR and Digital Marketing firms and OMA

2. Ensure that ads and media look consistent and meet marketing goals.

3. Coordinate yearly marketing campaign schedule inclusive of exhibitions,

4. Maintain repository of visual collateral needed for a variety of calendar events listings on external platforms, in press-kits and on omart.org.

5. Ensure OMA brand standards are met.

6. Coordinate

7. Create consistent graphics and visual content for digital marketing campaigns on platforms including Facebook, Twitter, Instagram and LinkedIn.

8. Create and distribute weekly newsletter to subscribers through e-blast.

Photography

1. Photograph exhibitions/events and assist professional photographers with photo shoots as needed.

2. Maintain repository of images to be shared with and used by all Museum departments. Ensure all professional photography is maintained on OMA servers.

Website

1. Maintain and update website daily.

2. Build on-brand creative design elements that may be used across site.

3. Train staff and interns on how to assist in maintaining the website, if necessary.

Other

1. Coordinate the distribution of flyers/posters for the OMA’s programs as needed.

2. Attend public/social functions to promote the OMA as needed.

3. Attend workshops as required to enhance job performance.

4. Route creative assets and vendor invoices for approval.

5. Some local travel may be required.

6. Other duties may be assigned.

Academic and Business Requirements:

• Bachelor’s degree in Graphic Design, skills including full working knowledge of Adobe Creative Cloud software such as: InDesign, Illustrator, Photoshop and Acrobat. Must have working knowledge of HTML and web site architecture and design. CMS, both PC and MAC applications.

Work Environment: Office Setting, minimal physical exertion (Typing, sitting, standing, walking).

The Orlando Museum of Art reserves the right to alter the positions requirements based upon business necessity.

Smoke and drug free workplace. A background check and drug test are required. Fingerprinting may be required.

EEO (Equal Employment Opportunity)

The Orlando Museum of Art provides equal employment opportunity for all applicants and employees. The Museum does not unlawfully discriminate based on age, sex, race, color, creed, marital status, sexual orientation, disability, religion, veteran status, national origin, citizenship, or any other protected status. The Museum also makes reasonable accommodations for disabled employees. Finally, the Museum prohibits the harassment of any individual on any of the bases listed above. This policy applies to all areas of employment including recruitment, hiring, training, promotion, compensation, benefits, social and recreational programs. Individuals are hired based on their qualifications to perform the duties and responsibilities of the job for which they apply.

Pay: $50,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Graphic design: 2 years (Required)

Work Location: In person