Marketing Coordinator

<Overview>
Ignite your passion for marketing. This paid position offers an exciting opportunity to develop your skills in digital marketing, content creation, and campaign management while contributing to impactful projects that reach diverse audiences. Your enthusiasm, creativity, and strategic mindset will help shape compelling marketing initiatives that resonate and deliver results.

<Responsibilities>

● Develop flyers and other marketing materials to promote programs, events, and fundraising.

● Post regularly to current and future social media platforms to increase engagement.

● Assist with developing ideas for programs, events, and fundraising.

● Design and update monthly printed and online library calendar.

● Assist with developing the monthly newsletter.

● Update website with programs, events and fundraising.

● Work cooperatively to facilitate regular email blasts to promote the library and all its activities.

● Coordinate with the trustees on campaigns, programs, events, and fundraising as needed.

● Facilitate marketing to Eliot and surrounding towns.

● Work cooperatively with other staff members.

● Ability to keep records & files and compile routine marketing metrics.

● Ability to establish and maintain effective relationships with others.

● Perform other duties as required. As an employee of a small library, we often perform additional duties on a regular basis and cover for others’ absences, working outside of principle responsibilities.

<Experience>

• Experience in digital marketing, content marketing, or related roles with a strong understanding of SEO, social media marketing, and multichannel campaigns.
• Knowledge of Google AdWords (now Google Ads), Facebook Advertising, and performance marketing techniques.
• Experience with marketing automation tools, email marketing platforms, and analytics software like Google Analytics.
• Basic understanding of Squarespace for website updates and content management.
• Strong research skills combined with excellent copywriting abilities to craft compelling messages tailored to target audiences.

Pay: From $18.75 per hour

Expected hours: No more than 24.0 per week

Benefits:

• Flexible schedule
• Paid time off

Shift availability:

• Day Shift (Required)
• Night Shift (Preferred)

Ability to Commute:

• Eliot, ME 03903 (Preferred)

Work Location: In person