Marketing Coordinator

Overview
Are you passionate about driving impactful marketing strategies and crafting compelling content? As a Marketing Coordinator, you'll be at the forefront of developing and executing innovative marketing campaigns that elevate brand visibility and engagement. This dynamic role offers an exciting opportunity to sculpt and develop a unique marketing strategy and build a team to help grow the company brand. Your energy, creativity, and analytical mindset will help shape our marketing initiatives and deliver measurable results.

Responsibilities

• Develop, implement, and optimize multi-channel marketing campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and digital advertising channels such as Google Ads and Facebook Advertising.
• Manage content creation including copywriting, graphic design, and multimedia assets using Adobe Creative Suite, Adobe Photoshop, and other content management systems like WordPress.
• Conduct keyword research and utilize SEO tools to enhance website visibility and improve organic search rankings through effective SEO strategies.
• Monitor and analyze campaign performance using Google Analytics, Google AdWords, and other analytics tools to identify opportunities for conversion optimization and performance marketing improvements.
• Coordinate with cross-functional teams to ensure consistency in branding, messaging, and content delivery across all digital channels.
• Support website updates, landing page creation, and technical enhancements using HTML, CSS, JavaScript, SQL or other web development skills to improve user experience and engagement.
• Assist in implementing marketing automation tools to streamline campaigns, nurture leads, and optimize customer journeys in B2B (business-to-business) environments.

Experience

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, social media management, and content creation.
• Hands-on experience with Google Analytics, Google Ads (including Google AdWords), Facebook Advertising platforms, and performance marketing techniques.
• Proficiency in graphic design software such as Adobe Photoshop or Adobe Creative Suite for creating engaging visual content.
• Familiarity with WordPress or other content management systems for website updates and blog management.
• Knowledge of HTML, CSS, JavaScript, and SQL for website customization and troubleshooting is highly desirable.
• Strong copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Experience with marketing automation platforms to support email marketing campaigns and lead nurturing efforts.
• Ability to analyze data effectively to inform decision-making and optimize campaign performance in a fast-paced environment. Join us as a Marketing Coordinator if you're eager to harness your creativity and technical expertise to make a real impact! This paid position offers an engaging environment where your ideas will drive growth while developing your skills across the full spectrum of digital marketing strategies.

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Southington, CT 06489