Marketing Coordinator

Job Overview
We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the development and execution of marketing strategies that elevate brand visibility, engage target audiences, and generate measurable results. Your energetic approach will help coordinate campaigns across multiple channels, ensuring seamless content delivery and performance tracking. This paid position offers an exciting opportunity to grow your expertise in digital marketing, content creation, and analytics within a collaborative environment dedicated to excellence.

Duties

• Develop and implement comprehensive marketing campaigns utilizing SEO, social media marketing, email marketing, and paid advertising channels such as Google Ads and Facebook Advertising.
• Manage content creation for websites, blogs, social media platforms, and email newsletters, ensuring alignment with brand voice and strategic goals.
• Optimize website content using SEO tools, keyword research, and conversion optimization techniques to improve search engine rankings and user engagement.
• Utilize WordPress and other content management systems to update website pages, monitor site performance with Google Analytics, and analyze user behavior for continuous improvement.
• Coordinate with design teams to produce compelling graphics using Adobe Creative Suite and Adobe Photoshop for digital assets, advertisements, and social media posts.
• Conduct performance marketing analysis through analytics tools like Google Analytics and SEM strategies to measure campaign effectiveness and ROI.
• Support e-commerce initiatives by implementing SEO best practices, managing product listings, and enhancing online shopping experiences through HTML, CSS, JavaScript, SQL, and marketing automation tools.

Skills

• Proficiency in SEO tools such as SEMrush or Ahrefs for keyword research and competitive analysis.
• MUST BE Bilingual In Chinese
• Strong knowledge of digital marketing channels including social media management platforms (e.g., Facebook Business Manager), Google Ads/Google AdWords, and email marketing platforms.
• Experience with content creation, copywriting, graphic design, and content management systems like WordPress.
• Familiarity with HTML, CSS, JavaScript, SQL for website updates and performance enhancements.
• Expertise in conversion optimization techniques to increase lead generation and sales conversions.
• Ability to analyze data using Google Analytics or similar tools to inform strategic decisions.
• Knowledge of B2B marketing strategies combined with performance marketing principles to target business audiences effectively. Join us as a Marketing Coordinator if you’re passionate about crafting innovative campaigns that make an impact! Bring your energy, creativity, and analytical skills to a role where you’ll shape the future of our digital presence while developing your career in a vibrant team environment.

Pay: $45,000.00 - $55,000.00 per year

Work Location: In person