Marketing Coordinator

Job Summary
We are seeking a dynamic and results-driven Marketing Coordinator to join our innovative marketing team. In this role, you will be instrumental in developing and executing marketing strategies that elevate brand awareness, drive engagement, and boost sales across digital platforms. Your energetic approach and keen eye for detail will help craft compelling content, optimize campaigns, and manage multiple channels to achieve measurable success. This paid position offers an exciting opportunity to grow your skills in a fast-paced environment dedicated to excellence and creativity.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM (Search Engine Marketing), and performance marketing techniques to increase online visibility and conversions.
• Manage content creation for websites, social media platforms, email marketing, and other digital channels, ensuring consistent brand messaging and engaging visuals.
• Utilize SEO tools, keyword research, and analytics platforms like Google Analytics to monitor campaign performance, identify opportunities for optimization, and report on key metrics.
• Oversee social media management efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers and foster community engagement through targeted advertising like Facebook Advertising.
• Collaborate with design teams using Adobe Creative Suite (Photoshop, Illustrator) for graphic design projects that enhance campaign appeal.
• Maintain website content management systems (CMS) such as WordPress, ensuring content is current, optimized for SEO, and aligned with marketing goals.
• Implement marketing automation tools to streamline email marketing campaigns, lead nurturing workflows, and customer segmentation strategies.
• Conduct A/B testing on landing pages and ad creatives to improve conversion rates through continuous optimization efforts.
• Support e-commerce initiatives by integrating SEO best practices with product listings and promotional campaigns to maximize sales performance.

Experience

• Proven experience in digital marketing roles with a focus on SEO tools, content creation, social media marketing, and analytics platforms like Google Analytics.
• Strong familiarity with SEO principles including keyword research, on-page optimization (HTML & CSS), and backlink strategies.
• Hands-on experience with advertising platforms such as Google Ads (formerly Google AdWords) for SEM campaigns and Facebook Advertising for social media promotion.
• Proficiency in graphic design software including Adobe Photoshop and Adobe Creative Suite for creating compelling visual content.
• Knowledge of website management systems like WordPress or other content management systems (CMS).
• Ability to analyze data using SQL or other analytics tools to derive insights that inform campaign adjustments.
• Excellent copywriting skills with the ability to craft engaging content tailored for diverse audiences across multiple channels.
• Familiarity with marketing automation platforms and email marketing strategies aimed at nurturing leads in B2B or B2C contexts.
• Basic understanding of HTML, CSS, JavaScript, or SQL is a plus for collaborating with web development teams on technical SEO enhancements. Join us as a Marketing Coordinator where your enthusiasm fuels innovative campaigns! Bring your expertise in digital marketing tools and creative flair to help us reach new heights—your energy will make a real impact!

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Vision insurance

Work Location: In person