Marketing Coordinator

About New Tradition:

Founded in 2010, New Tradition is a premium out-of-home media company, specializing in best-in-class signage that commands attention across the country. We help brands stay top-of-mind by targeting consumers while they are on the go, as well as in the vibrant areas where they live, work, and play.

New Tradition works with top brands and agencies, delivering game-changing campaigns across our premium large format displays and lifestyle center portfolios. Our iconic inventory includes the world-famous One Times Square and other marquee assets in New York, Los Angeles, Las Vegas, Miami, Boston, Chicago, Atlanta, Washington D.C., San Francisco, Seattle, Portland, Nashville, and Austin.

New Tradition is a portfolio company sponsored by Blackstone, the world’s largest alternative asset manager, with over $1 trillion in assets under management. Our partnership with Blackstone, with its extensive portfolio of real estate assets and network of portfolio companies, helps to fuel New Tradition’s continued growth and meaningfully enhances our network of real estate and advertising relationships.

About the Role:

This is where creativity meets coordination.

We’re looking for a Coordinator to bring our billboards to life beyond the board itself, using strong project management skills to capture them in the real world and turn them into high-quality, versatile content.

You will manage a nationwide network of photographers and videographers responsible for Proof of Performance (POP), ensuring every campaign is documented accurately, beautifully, and on time. From street-level shots with real foot traffic to perfectly timed night captures, you will define what “great” looks like, and make sure we get it every time.

This role blends a sharp creative eye with operational precision. If you enjoy building systems, managing multiple moving parts, and sweating the details, you will thrive here. It also calls for a relationship-driven communicator, someone who works closely with photographers, gives clear direction, and keeps projects moving through proactive, thoughtful communication.

What You Will Do:

Run POP from Start to Finish:

• Coordinate shoots across markets with a large network of contractors
• Ensure every billboard is captured correctly, on time, and to spec

Set the Standard:

• Build clear guidelines for framing, angles, lighting (day vs. night), and environmental context
• Define photo and video requirements to ensure consistency and quality
• Create repeatable processes that minimize retakes and maximize efficiency

Creative + Quality Control:

• Review incoming assets to ensure they meet POP and brand standards
• Provide clear, actionable feedback to contractors
• Ensure content is usable across POP, social, and client-facing needs

Partner with Social:

• Work closely with the Social Media Manager to identify content worth amplifying
• Ensure assets are delivered in formats that support social and marketing use

Own the System:

• Develop and manage workflows for content capture and delivery
• Maintain a clean, searchable asset library
• Track shoots, hours, locations, and invoices across contractors
• Keep operations tight with no missed details, no wasted spend

What We’re Looking For:

• 1–3 years in project coordination, marketing ops, or production (internships count!)
• Extremely detail-oriented means you notice what others don’t
• Comfortable managing multiple freelancers and timelines at once
• Strong communicator who can give clear direction and feedback
• Photo/video editing skills (Adobe Suite)
• Equal parts organized and creatively aware

Nice to Have:

• Experience with field production or on-the-ground content capture
• Familiarity with digital asset management systems
• Background in OOH (out-of-home), media, or advertising
• Experience creating process documentation or playbooks

Why It Matters:

Great POP isn’t just proof it’s content, credibility, and storytelling. This role ensures what we build in the real world shows up just as strong everywhere else.

Why Join New Tradition:

• A fun, collaborative, and fast-paced environment where ideas move quickly
• A growing team with strong momentum and clear direction
• High visibility and the opportunity to shape the brand alongside leadership
• Real ownership and the ability to see your ideas come to life
• A team that values creativity, initiative, and each other

A Note About Us:

All of our full time roles in New York are based at our headquarters in Union Square, where our whole team thrives on in-person collaboration in the office Monday through Thursday of each week (Friday remote from home). Being onsite for the majority of our workweek enables us to build strong connections, collaborate effectively to solve challenges, and foster an engaging environment. In our New York City HQ, you’ll work alongside the whole senior leadership team, including our founders.

Compensation & Benefits:

The salary for this role is $65,000 (non-exempt) plus overtime if needed.

Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York State Pay Transparency Law and New York City Pay Transparency Law. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, business and organizational needs, and market benchmarks evaluated for the scope and responsibilities of the position. Salary decisions are dependent on the circumstances of each hire.

New Tradition is an equal opportunity employer . We are committed to fostering a diverse and inclusive workplace that reflects the values of equity and mutual respect. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, marital status, disability, veteran status, or any other characteristic protected by applicable law. We encourage individuals of all backgrounds to apply and are dedicated to providing an environment where all employees feel valued and supported.

New Tradition provides reasonable accommodations for individuals with disabilities in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at hr@newtradition.com.

New Tradition will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state, and local laws, including the New York State Fair Chance Act and New York City Fair Chance Act.

To all Recruitment Agencies : New Tradition does not accept agency and unsolicited resumes and is not responsible for any fees related to such agency or unsolicited resumes.