Marketing Coordinator

Position Summary

Reporting to the Managing Director, the Marketing Coordinator is responsible for assisting in the development and execution of marketing campaigns by managing day-to-day marketing activities, including content creation, social media management, market research, campaign tracking, and coordinating with the creative team to ensure successful programming promotion.

Roles and Responsibilities

Campaign Planning & Execution

Assisting in developing and implementing marketing campaigns across various channels like email, social media, website, and digital/print media, ensuring alignment with overall marketing strategy.

Content Creation & Management

Creating and editing marketing copy for company website, ticketing platform, social media, email newsletters, press releases, playbills, and other promotional materials (e.g., season postcard, banners and flyers) in collaboration with the creative production team and graphic designer.

Social Media Management

Scheduling and posting engaging content on social media platforms, monitoring interactions, and analyzing social media performance.

Market Research & Analysis

Conducting market research to identify trends, customer insights, and competitor analysis to inform marketing strategies. Tracking key marketing metrics, analyzing audience response to production performance, and generating reports to measure ROI and identify areas for improvement.

Brand Consistency

Ensuring all marketing materials and communications adhere to established brand guidelines.

Required Skills

· Excellent communication and writing skills

· Strong understanding of digital marketing channels and tools

· Proficiency in social media platforms

· Analytical skills to interpret data and track campaign performance

· Graphic design skills are plus

· Project management and organizational abilities

· Ability to work independently and as part of a team

· Expertise with company’s current marketing tools a plus: Wix, Asana, and Survey Monkey

Education & Experience

· Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

· 1-3 years of experience in a marketing role, preferably with digital marketing exposure.

· Experience with or understanding of nonprofit arts organizations and/or theater audiences preferred.

Pay: $25.00 - $30.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Laguna Beach, CA 92651