Marketing Coordinator - Part Time

Location: Morganton, NC

Part Time Position: 20 to 25 hours per week

A Caring Alternative, LLC (ACA) is a well-established comprehensive care agency providing behavioral health and substance use disorder services to adults, adolescents, and children in Western North Carolina. The agency was founded on the belief that when people truly care and are willing to go the extra mile, we will not only improve lives, but we will also create success in the lives of the people we support.

To more about us, visit our website at www.caringalternative.com.

Why apply at A Caring Alternative?

• We celebrate diversity, so bring YOU! We want you to be proud and comfortable to bring your true self and we strive to enhance the value of our work through respectful curiosity of one another’s culture.
• Competitive Payrates! We offer a competitive rate of pay.
• Work related mileage is paid tax free.
• Be a Team Member! As a member of our team, we are dedicated to promoting your talents, skillset, and energies to improve the environment and quality for those we serve. We are in the business of caring and committed to building an organization where our team can grow together by helping others.
• Strong Core Values! Join our values-based, family-owned company with a culture that we care.
• Flexibility! We work in a team environment and promote flexibility. One of our core values is that our employees have a healthy work-life balance.

The purpose of the Marketing Coordinator is to promote the organization’s mission, services, and events through creative digital and community-based marketing. This role combines hands-on content creation with strategic outreach to increase visibility, engagement, and growth. The role supports staff recruitment and retention of qualified individuals capable to support the mission of A Caring Alternative. Additionally, the role is to promote the agency’s reputation, community involvement and client access to care.

Job Duties Include:

• Manage social media accounts (Facebook, Instagram, LinkedIn, TikTok) and maintain consistent and routine postings which engage the community. Develop creative content including photos, videos, flyers, and stories to be posted on social media platforms.
• Maintain the organization’s website — update news, events, and program information.
• Create and send monthly newsletters or email campaigns using agency designated tools/software platforms.
• Track and report on analytics to measure marketing reach and engagement.
• Plan and promote community events, fundraisers, and special initiatives.

Basic Requirements:

• Ability to perform tasks on the computer including working with Microsoft 360, Excel, Word and other basic programs.
• Valid driver’s license, auto insurance coverage and reliable transportation
• Pass criminal background check and other regulatory checks
• Provide proof of your education

Education and Experience Required:

• Associate’s or Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 1–3 years of experience in marketing, communications, or social media management.
• Strong writing, design, and organizational skills.
• Familiarity with Canva, Mailchimp, Meta Business Suite, Survey Monkey Microsoft platform and Google Workspace.
• Positive attitude and passion for community impact or brand growth.
• Creative idea generation regarding how to brand and promote the agency.

Education and Experience Required:

• Experience with photography or short-form video content (Reels, TikTok).
• Knowledge of Google Ads, SEO, or paid social media campaigns.
• Basic graphic design or web-editing experience.

A Caring Alternative, LLC is a CARF accredited service provider with facilities in Asheville, Hickory, Marion, Morganton and Statesville, NC. A Caring Alternative, LLC is CABHA certified and a Trauma Informed Agency. We provide an array of services to Alexander, Buncombe, Burke, Catawba, Caldwell, Iredell, McDowell, and Mitchell counties which consist of Assertive Community Treatment Team, Community Support Team, Day Treatment, Integrated Care, Intensive In-Home, Medication Management, Outpatient Therapy, and Therapeutic Foster Care.

We are an equal opportunity employer.