Marketing Coordinator/Generalist - CNC Machine Tools

Marketing Coordinator / Generalist – CNC Machine Tools

Role Overview

We are seeking a versatile, proactive, and detail-oriented Marketing Coordinator to support the daily operations of our marketing department. This is a true “generalist” role where you will wear many hats—from managing social media accounts and drafting marketing copy to coordinating events and tracking campaign performance.

The ideal candidate is a high-energy multitasker who is eager to learn all facets of marketing and contribute to a growing industrial brand.

Key Responsibilities

Campaign Execution

• Assist with the rollout of multi-channel marketing campaigns across email, social media, website, and print platforms.
• Coordinate campaign schedules, deliverables, and internal communications.

Content Creation

• Draft engaging content for social media posts, blog articles, customer communications, and monthly newsletters.
• Help maintain a consistent brand voice across all channels.

Social Media Management

• Manage the company’s presence on platforms including LinkedIn, Instagram, and X/Twitter.
• Monitor engagement, industry trends, and competitor activity.
• Assist with content calendars and posting schedules.

Event Coordination

• Support planning and logistics for trade shows, customer events, webinars, open houses, and community events.
• Coordinate promotional materials, registrations, and event follow-up activities.

Administrative & Website Support

• Maintain marketing folders, digital assets, and promotional materials.
• Update website content through the company CMS platform.
• Assist with inventory and organization of marketing collateral.

Data Tracking & Reporting

• Compile weekly and monthly reports on website traffic, campaign performance, and social engagement.
• Help identify trends and opportunities for improvement.

Essential Skills

Writing & Communication

• Strong written and verbal communication skills with excellent grammar and attention to detail.
• Ability to adapt messaging for different audiences and platforms.

Creative & Design Skills

• Basic graphic design capabilities using tools such as Canva or Adobe Express.
• Good visual judgment for social media graphics and marketing materials.

Technology & Software

• Comfortable learning new software platforms and marketing tools quickly.
• Familiarity with email marketing platforms, social media management tools, and CRM systems is a plus.

Organization & Multitasking

• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to deadlines.

Candidate Profile

Feature

Requirement

Education

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

Experience

5-10 years of marketing experience; internships are encouraged

Software

Microsoft Office, Google Workspace, social media platforms, and basic CMS knowledge, Graphic Design, Adobe software.

Preferred Traits

Positive attitude, curiosity, collaboration, and willingness to learn

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person