Marketing Copywriter

DEPARTMENT: Marketing

STATUS: Employee, Full Time, exempt

LOCATION: Clearwater, Florida

BENEFITS: Eligible for standard company benefits

SALARY RANGE: $75K-$90K

If you have a passion for wellness and call the vibrant Tampa/Clearwater area home (or are excited about the possibility of relocating), an incredible opportunity awaits you.

Join one of the nation's fastest-growing online fitness and nutrition brands the FASTer Way. We are on a mission to inspire and empower others to lead healthier lives, and we need a talented Marketing Copywriter to fuel our continued expansion during this exciting phase of growth. In this high-impact, sales-driven role, you'll be the driving force behind our advertising and conversion efforts.

Essential Functions: Drive Sales and Shape the Brand

We are looking for a dynamic copywriter who thrives in fast-paced environments and possesses a strategic mindset to drive sales. You will be the voice of our brand, crafting compelling and persuasive copy across all channels.

Content Creation & Conversions

• Craft high-converting copy for websites, landing pages, email marketing campaigns, social media, print ads, and catalogues.
• Develop messaging that embodies the unmistakable voice of the FASTer Way brand, driving enthusiasm and engagement around our products and the 3-week program structure.
• Unleash your sales savvy to convert leads into loyal patrons and directly impact the company's bottom line.

Strategy & Optimization

• Lead SEO strategy by conducting comprehensive keyword research to amplify our online presence and drive organic traffic to our digital platforms.
• Stay at the forefront of industry trends and brand direction, ensuring our messaging remains fresh, relevant, and irresistible to our target audience.
• Analyze client needs and content gaps, proactively recommending fresh topics and angles to keep our audience engaged and eager for more.

Collaboration & Quality Control

• Partner closely with marketing, design, and project teams to translate objectives into visually stunning, high-impact marketing initiatives.
• Analyze project briefs, extracting key insights and requirements to inform your strategic copy approach.
• Serve as the gatekeeper of quality, meticulously editing and refining copy to ensure unwavering consistency (style, tone, and imagery) across all brand touchpoints before publication.

Qualifications

We are seeking candidates with a proven track record of success, boasting a robust portfolio of published copy and a minimum of three years' professional experience.

Education & Experience

• • Minimum of three (3) years demonstrated work experience as a Sales Copywriter, Content Writer, or similar role.
  • Bachelor's degree (BS) in Marketing, English, Journalism, or a related field. (Note: This educational requirement may be waived based on significant, relevant professional experience.)

• 
  Must have experience creating sales-focused copy within the Fitness, Wellness, or Beauty industries

• Robust portfolio of published copy and proven familiarity with web publications.

Required Skills & Aptitudes

• Solid knowledge and application of online content strategy and Content Management Systems (CMS).
• Demonstrated experience conducting research using multiple sources (data, keywords, competitor analysis).
• Proven collaborative, organizational, and operational skills with an ability to manage multiple tasks and projects simultaneously.
• Goal and deadline oriented with excellent verbal and written communication skills.

Why Join Our Team?

In this role, you will immerse yourself in a dynamic, fast-paced environment where every day brings new challenges and opportunities for creativity.

• Competitive compensation package.
• A supportive team environment and the chance to be part of an extraordinary journey as we soar to new heights.
• The opportunity to make a tangible impact on a mission-driven company shaping the future of wellness.

FASTer Way Commitment

FASTer Way to Fat Loss (a subsidiary of Tress Marketing Solutions, LLC) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, gender, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, veteran status or medical condition.

(This description is intended to provide guidelines for job expectations; it is not intended to be construed as an exhaustive list of all functions or a contract of employment.)

If you are ready to unleash your creativity and make a tangible impact on our bottom line, we can't wait to hear from you.