Marketing Copywriter

Description:

Executive: Vice President of Marketing

Reports to: Creative Director

Direct Reports: None

Department: Marketing Team

FLSA Status: Exempt

Position Summary:

The Marketing Copywriter is responsible for developing clear, compelling, and conversion-focused copy that supports marketing campaigns and product initiatives. This role produces high-quality written content across email, digital advertising, landing pages, and supporting campaign assets to drive customer engagement and action.

This role combines high-volume content development with independent judgment to create effective, conversion-focused marketing copy. The Marketing Copywriter translates product features into benefit-driven messaging that aligns with customer needs and supports business objectives across the marketing funnel.

The role works closely with the Creative Director and cross-functional marketing partners, contributing ideas, incorporating feedback, and ensuring messaging is aligned across all customer touchpoints.

Position Responsibilities:

Campaign & Product Copy

• Write lifecycle emails, digital ad copy, landing pages, and campaign content designed to drive engagement and conversion.
• Translate product features and functionality into clear, benefit-oriented messaging.
• Support campaigns that drive product adoption, usage, and customer engagement.
• Align messaging to key funnel stages (awareness, consideration, conversion).
• Develop blog and article content that supports campaign messaging and product education.
• Write short-form video scripts to support campaign initiatives.

Execution & Production

• Produce high-quality copy across multiple projects while meeting deadlines.
• Ensure clarity, accuracy, and consistency across all content outputs.
• Apply and maintain the company’s brand voice across all marketing materials.
• Edit and proofread content to meet brand, quality, and compliance standards.
• Support development of sales enablement materials and marketing collateral.

Collaboration

• Partner with Creative Director, design, video, and marketing teams to execute campaigns.
• Contribute ideas and refine content through feedback and iteration.
• Align copy with campaign objectives and business priorities.
• Coordinate with cross-functional partners to ensure consistency and timely delivery.

To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements below represent knowledge, skills, behaviors, and abilities.

Company Benefits:

• Hybrid work environment
• Insurance coverage - medical, dental, vision, supplemental, flexible spending account
• Complete insurance coverage - life, long-term disability
• 401(k) with company match
• Holiday pay and Paid Time Off

About SAGE:

SAGE offers a complete suite of business management and product research solutions for the promotional products industry, led by its flagship platform, SAGE Workplace™. From order management and CRM to websites, online stores, payment processing, tradeshow registration, and lead retrieval, SAGE delivers everything distributors and suppliers need to run their businesses efficiently. As the exclusive technology partner of PPAI and PPPC, SAGE empowers members of both associations with innovative tools and services. Recognized as a top workplace in the promotional products industry, SAGE earned this distinction in 2022, 2023, and 2025.

Website: www.sageworld.com

SAGE is an equal opportunity employer and does not discriminate based on race, creed, color, sex (including pregnancy, gender identity, and sexual orientation), age, national origin, religion, disability, veteran’s status, or any other characteristic protected by federal, state, or local laws.

Requirements:

Skills and Qualifications:

• Bachelor’s degree in journalism, English, communications, or a related discipline.
• 5+ years of marketing or product marketing copywriting experience (B2B preferred).
• Strong portfolio demonstrating campaign and product-focused copy (email, landing pages, ads).
• Proven ability to write clear, persuasive, and conversion-focused content.
• Ability to simplify complex product concepts into accessible messaging.
• Experience working in a fast-paced, deadline-driven environment.
• Experience in SaaS or technology environments preferred.
• Familiarity with SEO and digital marketing best practices preferred.
• Experience using AI tools to support content development preferred.
• Access to reliable, high-speed Internet (25Mbps down/5Mbps up, per person).
• Willingness to attend in-person team meetings if required.