Marketing & Creative Director

Blue Furniture Co.
Conover, NC | Full-Time | On-Site

About Blue Furniture Co.

Blue Furniture Co. is a premium American furniture manufacturer dedicated to designing and producing high-quality upholstered furniture in our own North Carolina factory. We combine modern design, skilled craftsmanship, and domestically sourced materials to deliver furniture built with precision, integrity, and longevity.

As we continue to expand our brand presence and partnerships with leading retailers and interior designers, we are seeking a Marketing & Creative Director to lead the visual identity, storytelling, and growth of the Blue Furniture brand.

Position Overview

The Marketing & Creative Director will lead all aspects of brand development, marketing strategy, and creative direction. This role will oversee brand identity, digital marketing, product launches, photography, campaigns, and storytelling across multiple channels.

The ideal candidate blends creative vision with marketing strategy, understands design-driven brands, and can translate product craftsmanship into compelling content that resonates with designers, retailers, and consumers.

Key Responsibilities

Brand Leadership

• Own and evolve the Blue Furniture Co. brand identity
• Ensure consistent brand voice and visual standards across all platforms
• Lead creative direction for campaigns, product launches, and brand storytelling

Marketing Strategy

• Develop and execute marketing strategies that support company growth
• Build brand awareness with interior designers, retailers, and end consumers
• Plan seasonal launches, new product introductions, and promotional campaigns

Creative Direction

• Direct product photography, lifestyle shoots, and marketing assets
• Oversee graphic design, visual content, and brand presentation materials
• Guide website design, catalogs, and digital assets

Digital & Content Marketing

• Manage and grow presence across website, social media, and digital platforms
• Lead content development including product storytelling, email campaigns, and social media
• Work closely with e-commerce and retail partners on brand presentation

Collaboration

• Work closely with leadership, product development, and sales teams
• Translate new furniture designs and collections into marketing narratives
• Support trade partnerships, retail collaborations, and designer outreach

Qualifications

• 5+ years in marketing, creative direction, or brand leadership
• Experience with luxury, furniture, interior design, or lifestyle brands preferred
• Strong portfolio demonstrating brand development and creative campaigns
• Experience leading photo/video production and creative teams
• Strong understanding of digital marketing, social media, and e-commerce
• Excellent storytelling, design sensibility, and brand awareness

What We Offer

• Opportunity to shape and grow a premium American furniture brand
• Work directly with leadership and product design teams
• Creative ownership over brand storytelling and visual identity
• Competitive salary based on experience
• Growth opportunities within a rapidly expanding company

Location

Conover, North Carolina
(On-site collaboration with our design and manufacturing teams)

How to Apply

Please submit:

• Resume
• Portfolio of relevant creative/marketing work
• Brief note describing why you’re interested in Blue Furniture Co.

Work Location: In person