Marketing & Design Manager

The Marketing & Design Manager is responsible for advancing the museum's mission by developing and executing comprehensive marketing strategies that increase public awareness, drive attendance, and support membership and development goals. This position requires a creative self-starter with the ability to manage all aspects of external communications, from crafting compelling narratives to designing all promotional materials and exhibit signage.

Key Responsibilities

• Marketing Strategy & Management: Develop, implement, and manage an annual marketing and communications plan to build visibility and engagement across diverse audiences.
• Budget Management: Monitor and manage the marketing department's budget to ensure efficient use of resources
• Graphic Design & Collateral Production: Produce all in-house graphic design projects, including flyers, brochures, newsletters, advertisements, event invitations, and on-site signage, ensuring brand consistency.
• Digital Marketing & Content Creation: Oversee the museum's website (e.g., WIX) and social media channels (e.g., Facebook, Instagram, LinkedIn), including creating engaging visual and written content and analyzing performance metrics.
• Media & Public Relations: Cultivate relationships with local media, draft and distribute press releases, and coordinate media coverage for exhibitions and events.
• Advertising & Promotions: Manage online advertising campaigns (e.g., Google Ads, PPC) and coordinate the placement of print, radio, or local TV spots as needed.
• Data & Reporting: Collect and analyze visitor data, market research, and campaign results to measure effectiveness and inform future strategies.
• Cross-Departmental Collaboration: Work closely with curatorial, education, events and development teams to support programmatic goals and create cohesive messaging.
• Manage and Coordinate Part-Time Marketing Associates workload
• Photography/Videography: Occasionally capture and edit photos and short videos of events, exhibits, and programs for promotional use.
• Media & Public Relations: Develop and maintain positive relationships with local, regional, and national media outlets, coordinating media inquiries and distributing press releases.

Qualifications

• Education: A bachelor’s degree in marketing, Graphic Design, Communications, or a related field.
• Experience: A minimum of 3 years of experience in a marketing or communications role, preferably within a non-profit, cultural, or museum environment.
• Design Proficiency: Demonstrated proficiency with graphic design software, such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) and/or Canva. A strong portfolio of design work may be requested.

Skills

· Strong digital marketing skills (SEO, social, email, web analytics).

· Excellent writing, editing, and presentation skills.

· Data-driven, creative, and collaborative mindset.

· Ability to manage budgets and projects:

· Strong organizational and project management skills, with the ability to manage multiple deadlines simultaneously in a fast-paced environment.

· A creative, self-starting attitude, and a passion for the museum's mission.

Team player

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Work Location: In person