Marketing & Digital Operations Coordinator

Job Summary

ICR Equipment Rental Sales & Supply is seeking a motivated and detail-oriented Marketing & Digital Operations Coordinator to manage and grow our online presence, e-commerce platform, and in-store marketing materials. This role is critical in keeping our website current, maintaining our e-commerce store, supporting marketing requests across departments, and assisting with basic internal IT and technology needs.

The ideal candidate is organized, creative, tech-savvy, and comfortable working in a fast-paced, multi-division environment that includes equipment rental, retail sales, industrial supply, and logistics.

Key ResponsibilitiesWebsite & E-Commerce Management

• Maintain and regularly update the ICR website to ensure content is accurate, fresh, and engaging
• Add, update, and manage products in the e-commerce store (descriptions, images, pricing, categories, SEO basics)
• Ensure online listings align with current inventory, promotions, and business priorities
• Monitor site performance, broken links, and user experience issues
• Coordinate updates related to rentals, retail items, services, and company announcements

Digital Marketing & Online Presence

• Manage and post content to company social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Promote rentals, retail items, services, events, and seasonal campaigns
• Maintain consistency in branding, tone, and messaging across all platforms
• Assist with basic email marketing, online promotions, and digital ads as needed
• Monitor online reviews and assist with response coordination when requested

In-Store Signage & Marketing Materials

• Design, update, and manage in-store signage, pricing signs, promotional displays, and digital screens
• Support departments with marketing requests such as flyers, posters, one-sheets, and product signage
• Coordinate branding and signage across rental yard, retail floor, service areas, and warehouse locations

Internal Marketing Support

• Act as the go-to resource for internal marketing and communication needs
• Work closely with management and department leaders to support promotions and initiatives
• Maintain organized files for marketing assets, templates, and brand standards

IT & Technology Support (Light / Assist Role)

• Assist with basic inside IT needs (user access, devices, printers, displays, software logins)
• Coordinate with external IT vendors or internal leadership when advanced support is required
• Help onboard new employees with basic technology setup

Qualifications

• Experience with website management (WordPress, Shopify, or similar platforms preferred)
• Experience managing or updating an e-commerce store
• Familiarity with social media platforms and basic digital marketing practices
• Strong attention to detail and organizational skills
• Comfortable working with technology, software systems, and troubleshooting minor issues
• Ability to manage multiple projects and prioritize tasks effectively
• Strong written communication skills

Preferred Skills (Not Required)

• Graphic design experience (Canva, Adobe, or similar tools)
• Basic SEO and product listing optimization experience
• Experience in retail, rental, industrial supply, or equipment-related businesses
• Familiarity with POS, inventory systems, or ERP platforms

What We Offer

• Competitive pay based on experience
• Stable, growing company with multiple business lines
• Hands-on role with real impact across the organization
• Opportunity to grow the marketing and digital function at ICR
• Supportive team environment with long-term career potential

Job Type: Full-time

Pay: $20.00 - $30.00 per hour

Expected hours: 40 – 50 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person