The Digital & Promotional Specialist is accountable to facilitate the creative development of various digital marketing initiatives, aid in the successful execution of print advertising promotions, and assist with execution & distribution of in-store marketing materials & signage. Digital marketing initiatives include social media content creation, email marketing deployment, and ecommerce asset development. This role will interact with internal Category Merchants and graphic designers, store personnel, as well as external media outlets and agency partners. The ideal candidate must be extremely creative, have an excellent eye for detail, and possess great communication & organizational skills.
Joining The North West Company International (NWCI) gives you the opportunity for growth and development throughout the company, an attractive and competitive salary and benefits package, and to be part of a dynamic and diverse culture.
NWCI is a leading retailer to under-served rural communities and urban neighborhood markets in the following regions: Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs. Check out
northwest.ca for more information.
Key Accountabilities:
Social Media Content Creation
- Develop and execute the social media content calendar, including creative design, copy-writing, and brand strategy optimization across all of the brand’s markets on Facebook and Instagram
- Assist with social media Paid Advertising strategy
Promotional Print Advertising Assistance
- Gather all product information for monthly ads and participate in proofing process
- Oversee the creation and upload of promotional product pricing
- Create and deploy email marketing campaigns in tandem with monthly ads, loyalty programs, exclusive offers, etc.
Digital Marketing Strategy
- Propose recommended new digital marketing campaigns & assist in developing related assets needed to execute
- Aid in development of analytics and reporting KPIs for all new digital marketing initiatives
Ecommerce Marketing Development
- Assist in asset creation and optimization of e-commerce site on a monthly basis
Additional Marketing Assistance
- Facilitate in creation and distribution of various in-store marketing materials & signage for promotional periods, special events, etc.
Desired Skills & Experience:
- Must have 2-5 years previous experience in Social Media Marketing & content creation
- Must have 2-5 years previous experience in Email Marketing & development
- Demonstrated proficiency in Microsoft Office with Excel proficiency required
- Strong time management skills a must
- Impeccable attention to detail
- Strong organizational skills a must
- Strong ability to multi-task and manage multiple deadlines a must
- Strong communication skills a must
- Previous video editing experience a plus
- Intermediate knowledge of creative guidelines for ad proofing
- Intermediate knowledge of website maintenance
- Intermediate knowledge of printing and/or flyer production
- Intermediate knowledge of Advertising principles
- Must understand basic budgeting principals
- Ability to work at a fast pace
- 4 year degree in Marketing, Advertising, Communications or Graphic Design or equivalent experience
Working Conditions:
- Must be able to sit for long periods of time
- Must be able to work at a computer for the majority of the working day
- Must be able to perform within strict deadlines
- Must be able to clearly and effectively communicate with employees from the C-suite to the store level
- Must be diplomatic, tactful and persuasive in order to reach deadlines
Location: Boca Raton, FL
Reports to: Marketing Manager
NOTE: If an existing employee is selected for a posted position they will be required to remain in that position a minimum of one year prior to applying for other posted positions unless authorized by their current supervisor. New employees to the company must also remain in their position a minimum of one year prior to applying for posted positions unless authorized by their supervisor. This position adheres to the Corporate Job Posting Guidelines.
A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however only those selected for an interview will be contacted.
This Organization Participates in E-Verify.
Esta Organización Participa en E-Verify.