Marketing Director

Springfield, United States

MARKETING DIRECTOR

Be Part of Something Meaningful at Troxell

Since 1887, Troxell has been helping individuals, families, and businesses protect what matters most and plan for the future. With deep roots in our local communities and a forward-thinking mindset, we blend over a century of expertise with a modern passion for innovation, people, and purpose.

We're not just an insurance agency — we’re educators, advocates, and problem solvers committed to making a real difference. With three locations across Illinois, we proudly serve clients in all 50 states, always striving to deliver exceptional impact in everything we do.

If you're driven to help others, eager to grow, and ready to be part of something meaningful, Troxell is where you belong!

What We Offer:

✅ Health, Dental, & Vision Coverage

✅ 401(k) with Employer Match

✅ Hybrid Work Options

✅ Generous PTO + Paid Holidays

✅ Paid Parental Leave

✅ Tuition Reimbursement + 100% Paid Licensing & CE

✅ Referral Bonuses (for people and business!)

✅ Career Growth & Professional Development

✅ Fun Team Events & Community Involvement

We believe work should be both meaningful and rewarding, and at Troxell, it truly is!

About the Role

Troxell Insurance is seeking a creative and innovative marketing leader to oversee the development and execution of all marketing initiatives. This role is responsible for developing and executing strategic marketing initiatives that support the company's growth, enhances Troxell's brand visibility, and drives outreach and awareness across all platforms.

The ideal candidate brings a strong background in marketing strategy, campaign management, content development, digital marketing, and brand positioning. They will work closely with other department leaders to support business objectives through effective messaging, targeted outreach, and cohesive brand representation.

As the head of a new department, this individual will also be responsible for establishing the marketing team structure, hiring and mentoring staff, and overseeing daily workflows to ensure efficient execution of projects. This is both a strategic and hands-on role, ideal for someone excited to shape and grow the marketing function within a respected and client-focused organization.

What You’ll Be Doing (Essential Responsibilities)

Working Together

Work collaboratively with senior executives to develop growth plans for the organization.
Maintain Branding, Brand Library, and Voice Consistency

Creating WOW

Direct and implement the organization’s advertising and promotional activities.
Prepare effective advertising campaigns based on market research.

Earning Trust

Maintain knowledge on emerging products and services.
Forecast, drafts, implements, and oversee the department’s operating budget.

Embracing Innovation

Analyze target market information to identify and recommend effective marketing approaches.
Identify new market segments that will benefit from company products.

What You’ll Bring to Us

Bachelor’s degree in Business Administration, Marketing, Communication or related field required; Master’s Degree preferred.
At least 5 years of experience in marketing and long-range planning required.
Excellent verbal and written communication skills.
Strong creative skills for developing marketing campaigns and engaging content.
Thorough understanding of market development and experience maintaing brand consistency across all marketin gmaterials and platforms.
Strong knowledge of digital channels including SEO, social media, email marketing, and analytics tools.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organiational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Experience managing marketing budgets.
Collaborate with external partners and vendors to support advertising and promotional activities as needed.
Proficient with Microsoft Office Suite or relation software.
Familiarity with graphic design software, such as CANVA or Adobe products is preferred

What We Need You to Know

Full-time position
Hours are 8:00 am to 4:30 pm
This position is not hybrid but has flexibility to work from home when needed
Travel: Minimal (as needed) – central Illinois

The Fine Print

Work is typically performed in a standard office setting with some travel required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
May be required to work more hours than normally expected during a regular workweek
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

TROXELL is an Equal Opportunity Employer and offers a competitive starting salary plus production bonus with a comprehensive benefit package. Competitive starting salary is dependent on experience and current clientele.

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