Marketing Director

Overview
We are seeking a dynamic and experienced Director of Real Estate Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, multichannel strategies, and performance marketing. This role requires a creative thinker with excellent leadership skills who can develop and execute comprehensive marketing plans that align with our business objectives.

Responsibilities

• Develop and implement effective marketing strategies that enhance brand awareness and drive customer engagement across multiple channels.
• Oversee SEO efforts to improve organic search rankings and website traffic.
• Manage social media marketing campaigns to increase brand presence and audience interaction.
• Lead advertising sales initiatives, ensuring alignment with overall marketing goals.
• Drive digital marketing efforts, including content marketing, email marketing, grass roots marketing.
• Leverage marketing automation tools to streamline processes and improve efficiency.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and make data-driven decisions.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Collaborate with sales teams to ensure alignment between marketing strategies and sales objectives.
• Manage product management initiatives related to new product launches and promotions.
• Oversee budgeting for all marketing activities, ensuring optimal allocation of resources.
• Write compelling copy for various platforms, including print advertising and digital channels.
• Execute Facebook Advertising campaigns to enhance reach and engagement.

Experience

• Proven experience in a marketing role with a strong focus on multichannel marketing strategies.
• Demonstrated expertise in SEO, digital marketing, content marketing, performance marketing, email marketing, analytics, and copywriting.
• Proficiency in Adobe Creative Suite, Google Analytics, Google AdWords, HTML, WordPress, and other relevant tools.
• Excellent communication skills with a knack for persuasive copywriting.
• Experience in managing budgets and leading teams towards achieving strategic goals. If you are passionate about driving results through innovative marketing strategies and have the experience we are looking for, we encourage you to apply for this exciting opportunity as our Director of Marketing.

Job Type: Full-time

Pay: $45,281.22 - $54,532.23 per year

Ability to Commute:

• Waynesville, NC 28786 (Required)

Ability to Relocate:

• Waynesville, NC 28786: Relocate before starting work (Required)

Work Location: In person