MARKETING DIRECTOR

As Marketing Director, you'll lead the strategy, execution, measurement, and scaling of our content-driven demand generation efforts. Your mission is to build brand authority, drive high-quality inbound leads from ideal client profiles (ICPs), and accelerate business growth. You'll collaborate cross-functionally (sales, service, software, leadership, sponsorships) to make sure there's internal alignment and CTC's marketing is an industry leader within ecommerce.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say "no" appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building content that educates & entertains
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

• Define and lead the full content marketing funnel (from awareness to conversion) to drive ICP inbound leads.
• Experience with multi-channel campaign execution including podcasts, blogs, emails, social
• Proven track record designing and scaling content-led demand generation (inbound content that drives qualified leads).
• Build and manage a high-performing marketing team (consisting of full-time employees and contractors).
• Manage content production workflows, editorial calendars, and content operations for scale.
• Oversee AI SEO strategy, technical SEO, content optimization, and organic growth.
• Improve the quality and success of our written, image, and video content over time.
• Collaborate with the sales team to build alignment, feedback loops, and lead nurturing that drives conversions.
• Create and manage CTC's general marketing strategy across content creation and distribution, events, and paid advertising efforts with the objective of attracting a target set of leads per month.
• Lead brand narrative, positioning, messaging frameworks, and thought leadership in the e‑commerce growth space.
• Skilled storyteller and communicator—capable of writing, editing, and articulating narratives at a high level.
• Mentor and develop direct reports, cultivating a culture of experimentation, excellence, and data-driven decision-making.
• Work closely with the service team to generate POV's and public facing content that educates and entertains our ideal customer profiles.

WHAT'S IN IT FOR ME?

SALARY RANGE

• $125,000 - $150,000 base salary, annually
  • This is prior to any benefits (see the "ABOUT US" Section for additional details
• Bonus Structure | 25%