Marketing Director

Location: Hybrid – Travel Required (North & South Carolina)
Department: Marketing

About the Role

We’re seeking a dynamic, creative, and organized Marketing Director to join our multiple location medical practice. This position plays a key role in developing and executing marketing strategies that elevate our brand and drive growth across all service lines — Medical Weight Loss, Med Spa, Aesthetics, and Hormone Replacement Therapy.

The ideal candidate is a motivated self-starter who enjoys both strategic planning and hands-on execution. They should be comfortable visiting centers across North and South Carolina to capture authentic content, support local initiatives, and ensure brand consistency company-wide.

Key Responsibilities

• Develop, strategically plan, implement, and manage comprehensive marketing campaigns to support monthly initiatives, educational themes, and promotional offers, ensuring alignment with company goals and seasonal opportunities.
• Lead the creation of generating content and present creative campaign and sales ideas that enhance patient engagement and drive growth.
• Create and distribute marketing materials and content across channels, including social media, flyers, email campaigns, and internal education pieces.
• Gather and produce content by visiting centers to capture photos, videos, and team highlights.
• Lead the creation of engaging content across multiple channels, including social media, email, and print advertising.
• Create, monitor, and optimize digital advertising campaigns across Google, Meta, and other platforms.
• Maintain and update the company WordPress website (basic management; advanced development not required).
• Oversee SEO initiatives to enhance online visibility and organic traffic.
• Utilize analytics tools such as Google Analytics to monitor campaign performance and make data-driven decisions.
• Collaborate with product management to align marketing efforts with product launches and enhancements.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Manage advertising sales efforts, ensuring effective budget allocation and return on investment.
• Collaborate with vendors, photographers, and agencies as needed to support campaign initiatives.
• Uphold brand consistency and quality across all marketing channels and materials.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 3+ years of marketing experience, preferably within the healthcare, wellness, or aesthetics industries.
• Proven experience managing social media and digital advertising (Google Ads, Meta Business Suite).
• Strong design sense and proficiency with Canva, Adobe Creative Suite, or similar tools.
• Basic knowledge of WordPress for website content updates.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Strong research skills to identify market trends and consumer insights.
• Ability and willingness to travel to centers across North and South Carolina on a regular basis to gather content.

Preferred Skills

• Experience in a multi-location healthcare or med spa environment.
• Understanding of SEO best practices and content optimization.
• Comfort in gathering content and engaging with staff and patients for marketing initiatives.
• Analytical mindset with the ability to interpret performance data and adapt strategies.

Our Mission & Core Values

Mission Statement:
Our mission is to transform lives through expert guidance and caring support to help individuals achieve and maintain overall health and wellness.

Core Values:

• We CARE
• We are KIND & RESPECTFUL
• Together we TEACH and TRANSFORM
• We are TEAMMATES on your personal journey
• We do the right thing, INTEGRITY over income
• We go ABOVE and BEYOND

Why you’ll love it here
We’re passionate about fostering an environment where creativity thrives. Our commitment extends beyond just work; we prioritize your well-being through comprehensive benefits that support your personal and professional growth.

Our benefits include:

• A collaborative work environment that encourages innovation.
• Opportunities for professional development and continuous learning.
• Comprehensive health benefits that cater to your physical and mental wellness.
• Flexible work arrangements that promote work-life balance.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Mount Pleasant, SC 29464