Marketing Director

Marketing Director

Next Door and Window is the premier provider and installer of highly differentiated doors and windows directly to the consumer in the greater Chicagoland area and Madison WI. We are seeking an experienced Director of Marketing to join our team to help accelerate our continuing growth potentially including new markets outside IL. If you have experience in facilitating growth in a business to consumer environment, are looking for an opportunity to evaluate and manage current marketing strategies and propose new and creative approaches, believe a team approach leads to effective Marketing, and want to work in a fast paced yet collegial environment, this exciting opportunity may be right for you.

WHAT WE OFFER

Competitive Salary
Substantial bonus opportunity
Paid Vacation
Medical and Dental insurance coverages
401K and Profit sharing

Position Summary

Reporting to the President, the Marketing Director is responsible for managing marketing, advertising, promotions, staff, and all related activities to drive daily in-home appointments to our sales team of 25+ people. The Marketing Director will manage the effective use of an annual marketing budget of over $4M to achieve the goals and objectives of the marketing function and company. This position also offers a unique opportunity to sit on our Leadership team where you will be involved with the strategic direction of the company.

Selected Major Duties and Responsibilities

Plan, develop and lead an integrated brand and messaging strategy to strengthen awareness and engagement with target audience
Develop and execute marketing strategy and tactical plans across traditional and digital channels
Execute digital lead generation and nurturing tactics including paid search, display and web content
Monitor and drive KPIs including appointment generation, brand awareness, lead acquisition, conversion and engagement
Continuously refine the attributes of the core demographic audience for our product offering
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Oversee creation and delivery of press releases, advertisements, and other marketing materials
Design print ads and publications
Coordinate and ensure quality of internal marketing staff and external marketing resources (e.g. graphics designer, content writing, Digital Marketing provider, etc.)
Develop and maintain the messaging on our website with continuous content creation including blogging, before and after pictures, videos, and conversion strategies
Oversee Field Marketing for all events and the Costco retail program and Open House strategies and staffing
Working with Digital Marketing provider, create and direct email marketing campaigns, engage consumers on social media and ensure our online reputation is highly regarded with high visibility
Lead all areas of content generation and production across all media platforms including TV and radio
Take calculated risks based on data-driven analytics
Collaborate with the sales team to develop tailored messaging for the in-home sales process
Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
Oversee the Call Center and appointment scheduling

The Successful Candidate Will Have

BS/BA Marketing, Business, or other directly related degree is preferred
3+ years successful experience in developing and implementing multi-faceted marketing plans in Business to Consumer industry, especially as relates to lead generation for an in-home sales model
Experience in using lead generation software and working with a call center
Extensive background in marketing leadership roles in the home improvement sector preferred
3+ years successful experience managing TV and radio campaigns
Demonstrated success in writing compelling ads and offers for direct response marketing
Proven track record in helping a company achieve ambitious growth expectations
Successful experience in managing and directing staff or third-party resources
Experience in an entrepreneurial company is preferred
3+ years successful experience overseeing SEO, paid search, email, and social media campaigns (Google Certification is preferred)
Successful experience in using analytics (especially Google Analytics) to assess, refine and/or change marketing strategies and messaging
Demonstrated professional growth and advancement
Experience overseeing Field Marketing Events and Retail Programs such as Costco