Marketing Director

Overview
We are seeking an energetic and visionary Marketing Director to lead and drive innovative strategies that elevate our brand presence across multiple channels. In this pivotal role, you will craft compelling campaigns, harness digital marketing tools, and oversee integrated marketing initiatives that resonate with diverse audiences. Your leadership will inspire a culture of creativity, data-driven decision-making, and continuous growth, ensuring our organization remains at the forefront of industry trends and customer engagement. This is an exciting opportunity for a strategic thinker passionate about shaping impactful marketing experiences and delivering measurable results.

Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that align with organizational goals, including digital, print, social media, email marketing, and advertising campaigns.
• Lead the creation and management of engaging content across platforms such as social media channels, websites, and email to enhance brand visibility and customer interaction.
• Oversee SEO initiatives to improve organic search rankings and increase website traffic through keyword research, content optimization, and technical audits.
• Manage advertising sales efforts by designing targeted ad campaigns using platforms like Google AdWords and Facebook Advertising to maximize reach and ROI.
• Utilize analytics tools such as Google Analytics to monitor campaign performance, interpret data insights, and refine strategies for continuous improvement.
• Coordinate product management activities related to marketing campaigns, ensuring alignment with sales objectives and market positioning.
• Implement marketing automation tools to streamline workflows, nurture leads, and enhance customer engagement through personalized messaging.
• Conduct market research to identify industry trends, competitive landscape insights, and customer preferences that inform strategic planning.
• Oversee budgeting processes for all marketing initiatives, ensuring optimal allocation of resources for maximum impact.
• Collaborate with cross-functional teams including sales, product development, and creative services to deliver cohesive branding messages.
• Lead the development of compelling copywriting for various mediums—websites, advertisements, brochures—to effectively communicate value propositions.
• Manage print advertising projects from concept through execution while maintaining brand consistency across all materials.
• Drive performance marketing efforts by optimizing campaigns based on analytics data to achieve key performance indicators (KPIs).

Requirements

• Proven experience in digital marketing leadership roles with a strong track record of managing successful multichannel campaigns.
• Deep understanding of SEO best practices, social media marketing strategies, and performance marketing techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and campaign design.
• Hands-on experience with website management and basic HTML coding skills for content updates.
• Expertise in marketing automation platforms to automate outreach efforts effectively.
• Strong analytical skills with proficiency in Google Analytics and other analytics tools to interpret data insights accurately.
• Excellent copywriting skills with the ability to craft persuasive messaging tailored to target audiences.
• Familiarity with advertising platforms such as Facebook Advertising and Google AdWords for targeted ad placements.
• Experience in B2B (business-to-business) marketing environments with a focus on lead generation and nurturing strategies.
• Ability to manage budgets efficiently while maximizing campaign ROI; experience in sales integration is a plus.
• Strong research capabilities to stay ahead of industry trends and competitive movements.
• Effective communication skills combined with leadership qualities that motivate teams toward shared goals. Join us as our Marketing Director if you’re ready to lead innovative campaigns that make a real impact! Bring your strategic mindset, creative flair, and passion for digital excellence—help us shape the future of our brand’s success!

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person