Marketing Director

Job Summary
We are seeking an energetic and visionary Marketing Director to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop and execute comprehensive marketing strategies that elevate our market presence, engage target audiences, and generate measurable results. Your leadership will inspire innovative campaigns, optimize digital platforms, and harness data-driven insights to propel our organization forward. This is a dynamic opportunity for a strategic thinker passionate about shaping brand narratives and delivering impactful marketing solutions on a global scale.

Responsibilities

• Develop and implement integrated marketing strategies that align with organizational goals, focusing on multichannel marketing, referral sources from other Dental Providers, digital marketing, and content marketing.
• Lead the creation and execution of compelling campaigns across social media platforms, including Facebook Advertising, to enhance brand visibility and engagement.
• Oversee SEO (Search Engine Optimization) efforts to improve organic search rankings and increase website traffic through keyword research, content optimization, and technical audits.
• Manage advertising sales initiatives by collaborating with office managers and teams to create effective advertising solutions that meet our doctor and office needs, while supporting company objectives.
• Supervise the development of engaging content for various channels, including email marketing campaigns, print advertising, and e-commerce platforms built on WordPress or similar CMS tools.
• Coordinate product management activities by aligning marketing efforts with product launches, updates, and lifecycle management.
• Oversee budgeting processes for marketing campaigns, ensuring optimal allocation of resources across digital ads (Google AdWords), print media, and other promotional activities.
• Conduct market research to identify industry trends, competitive positioning, and customer insights that inform strategic decisions.
• Lead performance marketing efforts by setting KPIs, tracking conversions, and optimizing campaigns for lead generation and sales growth.
• Drive B2B marketing initiatives by developing targeted outreach strategies for business clients and partners.
• Manage cross-functional teams including content creators, designers, analysts, and external vendors to ensure cohesive campaign execution.

Skills

• Strong knowledge of multichannel marketing approaches integrating digital advertising, email campaigns, print media, and e-commerce solutions.
• Experience in advertising sales with the ability to craft compelling proposals tailored to client needs.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and branding assets.
• Basic understanding of digital marketing tools such as Google Analytics, Google AdWords (now Google Ads), Facebook Advertising Manager, and marketing automation platforms.
• Skilled in content marketing development including copywriting for diverse formats like blogs, landing pages, newsletters, and product descriptions.
• Familiarity with WordPress CMS platform along with basic HTML skills for website management and optimization.
• Strong research capabilities to analyze market trends and consumer behavior insights that inform strategic planning.
• Experience in performance marketing techniques focused on conversion optimization through data analysis and iterative testing.
• Knowledge of B2B marketing strategies aimed at building long-term relationships with corporate clients.
• Budgeting expertise to plan campaigns efficiently while maximizing impact within financial constraints.
• Excellent communication skills combined with the ability to lead cross-functional teams toward shared objectives. Join us as a Marketing Director if you’re ready to energize our brand presence through innovative strategies! Bring your passion for digital excellence—your leadership will shape our future success!

Job Type: Full-time

Pay: $73,526.65 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person