Marketing Director

The Marketing Director will lead the development, execution, and optimization of the company’s marketing strategy within the fast-moving Food & Beverage environment. This role requires a strong understanding of brand management, product launches, digital marketing, SEO, social media, and consumer behavior. The ideal candidate will have proven experience in high-growth F&B or FMCG companies and a track record of driving revenue and brand visibility.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Lead brand positioning, market growth initiatives, and customer acquisition strategies.
• Oversee marketing budgeting and forecasting.

Brand & Product Marketing

• Manage end-to-end product launch plans, including pricing, packaging, promotion, and communication.
• Ensure brand consistency across all channels and consumer touchpoints.
• Conduct market research, competitive analysis, and consumer insights studies.

Digital Marketing, SEO & Social Media

• Lead digital transformation initiatives to grow the company’s online presence.
• Oversee SEO strategy (on-page, off-page, technical SEO) to increase organic reach and ranking.
• Direct social media strategy across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
• Manage content creation, performance marketing, and influencer partnerships.
• Analyze digital performance metrics and optimize campaigns to improve conversions.

Sales & Business Growth Support

• Collaborate with sales teams to support trade marketing, promotions, and channel strategies.
• Lead marketing efforts for B2B and B2C channels, including retail, online, and food-service.
• Drive customer engagement, loyalty, and retention programs.

Team Management

• Lead, mentor, and develop a high-performing marketing team.
• Manage external agencies, freelancers, and marketing partners.
• Oversee operational efficiency, workflows, and project management within the department.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
• 10+ years of marketing experience in FMCG or F&B industry, with at least 3–5 years in a leadership role.
• Strong knowledge of digital marketing, SEO, SEM, and social media management.
• Proven experience managing brand portfolios and launching successful F&B products.
• Strong analytical, creative thinking, and decision-making skills.
• Excellent leadership, communication, and stakeholder management abilities.

Key Skills

• Strategic Planning & Execution
• Brand Management
• Digital Marketing & SEO
• Social Media Strategy
• Market Research & Consumer Insights
• Campaign Management
• Budget Management
• Team Leadership
• Performance Marketing
• Influencer Marketing

Why Join Us

• Opportunity to lead marketing for a fast-growing F&B brand.
• Dynamic, innovative, and collaborative work environment.

Job Type: Full-time