Marketing Director

About Us

We are a diversified group of businesses operating across various industries throughout the NY/NJ region. Our organization supports multiple brands with centralized leadership, shared resources, and a strong commitment to growth.

We are seeking a highly experienced Marketing Director to lead strategy, branding, and creative execution across several companies within our group.

Role Overview

The Marketing Director will oversee and unify marketing initiatives across our portfolio. This role blends high-level strategy with hands-on creative execution, including on-site content production.

The ideal candidate is comfortable being on the road—visiting locations throughout NY and NJ for videography, photography, brand audits, and collaborative work with local teams.

Experience in regulated industries is valuable, and cannabis marketing experience is a plus.

We highly encourage candidates to share a portfolio of past work, particularly campaigns that demonstrate creative direction, brand development, or multimedia experience.

Key Responsibilities

• Lead marketing strategy, brand direction, and campaign execution across multiple businesses
• Oversee digital marketing: social media, email, SEO/SEM, paid ads, and performance analytics
• Manage brand identity, messaging, and cross-brand alignment
• Produce or oversee content creation, including photo/video shoots and on-site brand storytelling
• Build and manage a small but growing marketing team
• Travel frequently between NY and NJ business locations
• Provide data-driven insights and performance reporting to leadership
• Manage budgets, timelines, and external vendors
• Ensure compliance within regulated industries
• Collaborate closely with leadership and operational teams across all business units

Qualifications

• 7+ years of professional marketing experience, including senior leadership or director-level roles
• Proven experience managing multiple brands or business units
• Strong digital marketing expertise and understanding of key performance metrics
• Proficiency or strong understanding of videography, photography, and creative content production
• Experience in regulated industries preferred; cannabis marketing experience is a plus
• Excellent communication, time-management, and project leadership skills
• Must be based in NY or NJ with the ability to travel regularly
• Portfolio of previous work strongly preferred (brand campaigns, creative assets, content direction, etc.)

Why Join Us

• Key leadership role with significant strategic influence
• Ability to shape marketing across a multi-brand ecosystem
• Creative freedom + opportunities to build an in-house team
• Competitive salary and long-term growth opportunities

Pay: $110,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote