Marketing Director

KSP Fulfillment

KSP Fulfillment is a culture-driven organization which places a high level of trust in our employees. Our operational processes are formed around our core values of integrity, respect, team empowerment, collaboration, continuous improvement, and quality. Each KSP employee is focused on achieving our company vision and Doing the Right Things for our customers.

Position Summary
As a Marketing Director, you will play a key role in driving brand visibility, lead generation, and demand creation for KSP Fulfillment. This role requires a combination of strategic thinking, hands-on execution, and cross-functional partnership. You will manage digital marketing efforts, oversee content development, optimize campaigns, and support the sales team with marketing assets that drive revenue growth.

Essential Functions

• Demonstrate alignment with the Core Values of KSP Fulfillment.
• Develop, maintain, and optimize marketing programs within HubSpot, including automated workflows, landing pages, emails, list segmentation, dashboards, reporting, etc.
• Manage SEO strategy, including keyword research, on-page optimization, AI-SEO content tools, and performance tracking to increase organic visibility.
• Create and optimize Google Ads campaigns, analyzing key metrics to improve ROI and lower acquisition cost.
• Produce compelling content for multiple channels including website, blog, social media, email, and sales collateral.
• Oversee brand consistency across all marketing materials, messaging, and digital assets.
• Manage and update the company website, ensuring accuracy, usability, SEO alignment, and a strong reflection of the brand.
• Collaborate with sales to develop market-specific content, outreach sequences, and supporting materials to improve lead conversion.
• Conduct market and competitive research to identify trends, opportunities, and differentiation points.
• Track, analyze, and report on marketing campaign performance, providing clear insights and recommendations based on data.
• Support customer acquisition and retention strategies through targeted content, campaigns, and messaging.
• Monitor and manage digital channels including LinkedIn and industry platforms; plan and execute channel-specific content calendars.
• Contribute to trade show and event strategies, including pre-show marketing, materials, and follow-up workflows.
• Maintain organized digital assets and documentation for marketing programs.
• Respectful and professional treatment of all team members.
• All other duties as assigned.

Position Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in marketing, preferably in the logistics, fulfillment, supply chain, or B2B services space.
• Hands-on experience with HubSpot (marketing automation, CRM workflows, landing pages, email design, reporting).
• Strong working knowledge of SEO best practices and AI-SEO tools.
• Demonstrated experience managing and optimizing Google Ads & PPC campaigns.
• Excellent content creation skills, including the ability to write clear, compelling, and brand-aligned content.
• Strong analytical and problem-solving abilities with the capacity to translate data into actionable insights.
• Highly organized with strong project management skills and the ability to prioritize multiple initiatives.
• Self-starter mindset with the ability to work independently while collaborating effectively across teams.
• High level of attention to detail and commitment to quality.
• Strong verbal and written communication skills.

Job Type: Full-time

Pay: $115,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person