Marketing Director

Description:

Why Work For Our Team?

At Isaacs & Isaacs, we obtain rewarding job fulfillment from helping those that need the best legal care. The work we do matters. We truly have an outstanding team that cultivates the best customer care through an environment of family.

Hiring Company Description

For 30 years, the attorneys of Isaacs & Isaacs have fought for injured victims in the states of Kentucky, Indiana, and Ohio. With over $2 BILLION collected for clients, Darryl Isaacs and the Isaacs team continue to call out big insurance companies, businesses, and individuals looking to make money off of victims injured in car crashes, truck accidents, commercial vehicles accidents, and wrongful death cases. We cannot undo the incident, but we can do everything in our power to make people whole in the eyes of the law by demanding justice and fair compensation.

We are seeking an experienced and results-driven Marketing Director to lead our marketing efforts at a personal injury law firm. As the Marketing Director (Under the direction and supervision of the CEO and CGO) you will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive client acquisition, and foster client loyalty. Your creativity, strong leadership abilities and deep understanding of the KPI's will be essential in driving the firm's marketing success.

Our firm grows through the leads we generate and the clients we convert—plain and simple. The Marketing Director will keep a constant pulse on every marketing lever, pushing performance to its highest potential and keeping us steps ahead of our competitors. We need someone who lives for lead generation and finds excitement in driving continuous growth.

Duties & Responsibilities:

Strategic Marketing Planning

• Execute comprehensive marketing strategies to grow the firm’s brand and attract clients within the personal injury practice areas.
• Set measurable marketing goals and KPIs that align with the firm's business objectives.
• Hawk-like eye on leads that are coming through the funnel and sign-ups.

Digital Marketing

• Oversee the management of digital and social advertising on a daily basis.
• Manage the process of organic content marketing including SEO, AI Search results, social media, email marketing, and content marketing.

Lead Generation & Client Acquisition

• Develop and implement strategies to generate high-quality leads through various channels such as search engine optimization, paid advertising, and referral programs.
• Manage 3rd party lead generation vendors.
• Ongoing and open dialogue with the Director of Call Center & Telephony on feedback from the leads that marketing brings in and the feedback from Intake Specialist.

Budgeting, Reporting, Data Analysis

• In collaboration with firm leadership, develop and manage the marketing budget and ensure resources are allocated effectively to maximize impact.
• Ensure tracking metrics are set up across all platforms and used properly within the marketing department and intake team. Including, but not limited to tracking phone numbers and UTM codes within our CRM.
• Collaborate with internal and external teams in order to uilding out visuals in firm-wide dashboard.

Brand Management – Isaacs & Isaacs & Darryl Isaacs

• Oversee the development and execution of branding initiatives to ensure consistency across all marketing materials, digital platforms, and communications.
• Manage the firm’s public image, ensuring that messaging reflects the firm’s values, mission, and legal expertise.
• Oversee the brand development and image of firm founder, Darryl Isaacs.
• Oversee the firm’s reputation management and online reviews.

Traditional Advertising & Community Engagement

• Oversee traditional media placement to ensure effective ad placements and campaigns within each market.
• Develop and execute community outreach initiatives and sponsorship opportunities to increase brand awareness.
• Represent the firm at community events.

Team Leadership & Collaboration

• Lead, mentor, and develop the marketing team to achieve high performance and meet marketing goals.
• Collaborate with internal departments, including legal staff, intake department and management, to ensure marketing initiatives align with firm objectives.
• Manage relationships with external vendors, agencies, and partners to execute marketing campaigns.

This role is eligible for a hybrid-remote schedule after a 90 day wait period. This could include a weekly schedule that consists of both remote and in-office time at our Louisville, KY location. Applicants should live within driving distance to our Louisville, KY office as they will be in-office multiple days each week.

We are an Equal Opportunity Employer. It is the policy of the Firm to assure equal employment opportunity to all employees, candidates for employment, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, status as a smoker, or any other classification protected by applicable local, state, or federal laws. This applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities in accordance with applicable federal, state, and local law.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Requirements:

• Bachelor's Degree in marketing, communications, business or a related field
• Proven experience as a Marketing Director or a similar role with a preference for someone in the legal industry / Personal Injury Law
• Deep understanding of marketing strategies
• Strong marketing expertise in analytics, digital and traditional media elements
• Excellent leadership and team management skills
• Strong analytical and data-driven decision-making skills
• Must be able to manage multiple tasks and meet deadlines with limited supervision
• Must be able to prioritize work and work under pressure
• Exceptional communication and written skills.
• Familiarity with marketing automation platforms and CRM systems
• Must have strong negotiation and people skills.
• Must have Pay per click / SEO / Social Media experience
• Must have experience at do-er detail level, but also have some experience as a people manager for managing some of the different marketing functions.
• Must have computer skills including Excel and Microsoft Outlook.
• Must be able to do what is necessary to do the job well, even if it is above and beyond.
• Must keep information about the firm confidential